Loading...
Google Chrome is planning to test the removal of third-party cookies in the first quarter of next year before completely phasing them out. Media agencies and buyers are preparing for this change, with WPP's GroupM announcing a tie-up with Google. Research shows that 78% of U.S. consumers want a single platform for all their subscriptions. However, there are differing opinions on the impact of removing third-party cookies on user privacy and advertising effectiveness, with some expressing concerns about potential delays in privacy improvements.
According to a new Digiday and Google Privacy Sandbox survey, 78% of publishers believe removing third-party cookies will make their audience data “more valuable.” Sponsored by Google Privacy Sandbox. https://t.co/sWECGaB7HT
"The web in general is rapidly moving away from 3rd-party cookies, w/ Firefox and Safari leading the way," EFF’s Jacob Hoffman-Andrews told @TheRegister. ”Let's hope Google's advertising wing does not excessively delay these critical privacy improvements." https://t.co/xwG2KWxn1B
IPG siblings Magna and Acxiom this week released a study measuring the effectiveness of combining first-party and third-party data to reach wider audiences. https://t.co/zSURxcHCxA
Google claims that removing third-party cookies from Chrome will be a huge improvement for user privacy. It won't be. "Replacing third-party cookies with Privacy Sandbox won't change the fact that Google Chrome has the worst privacy protections of any major browser, and we’re… https://t.co/3jNAuBTudm https://t.co/KqjUzXIhQH
According to research from Bango, 78% of U.S. consumers want a single platform for all their subscriptions. Sponsored by @bangodotcom. https://t.co/2pqKaWDxjn
As Google's Chrome team prepares to deactivate third-party cookies for a limited group of Chrome users, media buyers seek reassurance with WPP's GroupM taking the opportunity to announce a tie-up with the online giant. https://t.co/4ZyJYfr6Wm
Media agencies are preparing for Google’s third-party cookie to go away – but actually this time. https://t.co/y5dQojh0hj
Google Chrome coders ready themselves for third-party tracking cookie confiscation https://t.co/y1zYuK9dCX
Google Chrome to Test Removing Third-Party Cookies in Q1 Before Phaseout https://t.co/6EF3ZSmQXl