BeReal, the social media platform known for its authentic approach to sharing moments, has reached 23 million daily active users (DAUs) and is set to expand its user engagement by allowing brands and celebrities to join the platform starting February 6, as reported by @asilbwrites from TechCrunch. This move represents a significant increase from the 20 million DAUs reported in August 2023. The company's decision to onboard brands and celebrities is seen as an effort to diversify the content on the platform, which has been primarily driven by user-generated content until now.
BeReal is getting real about branded content https://t.co/ioQxGmgfU1
i just saw a 24-yr-old YouTuber snap their BeReal photo for the day... i guess the app's not dead?
Beramates has landed πΈπ¦π» βοΈ https://t.co/OiP3EiKTrK
BeReal, Which Now Has 23M DAUs, Is Onboarding Brands And Celebs https://t.co/dOUMDzax1e https://t.co/TMMndadk6v
BeReal adds celebs and hot brands because your real friends' lives are so boring https://t.co/aWF1NpKFOW
BeReal plans to let brands and celebrities join, starting on February 6, and says the app now has 23M DAUs, up from 20M DAUs in August 2023 (@asilbwrites / TechCrunch) https://t.co/w9f3agm9VZ π« Subscribe: https://t.co/OyWeKSRpIM https://t.co/CYIsofcZaW
BeReal, which now has 23M DAUs, is onboarding brands and celebs https://t.co/DKHjk0YehU by @asilbwrites https://t.co/pjUl45wZAd
BeReal, which now has 23M DAUs, is onboarding brands and celebs: https://t.co/JxieFmRFB7 by TechCrunch #infosec #cybersecurity #technology #news