Netflix's Ad Model Rewards Binge-Watchers, Boosts Sign-ups by 30%; Disney+ Launches Cheaper Tier in UK, Canada; SBS Introduces Opt-Out for Gambling Ads

Netflix is making strides in its advertising approach, offering ad-supported content downloads and rewarding binge-watchers with fewer ads. The company's updated ad model, which offers an ad-free fourth episode after three consecutive views, has resulted in a 30% increase in new sign-ups to the cheaper advertising tier. Concurrently, Disney+ has launched a cheaper ad-based tier in the UK and Canada, while Australia's SBS has introduced an opt-out service for gambling ads.