Apple has officially launched its highly anticipated mixed-reality headset, the Apple Vision Pro, priced at $3,500. The device, which has been in development for years and is part of Apple's foray into Spatial Computing, is now available for preorder and in-store demonstrations. The Vision Pro features an EyeSight function for spatial awareness, allowing users to see objects and people around them even while fully immersed in an experience, and includes a dial for controlling the view. Despite its high price, the true cost of ownership is estimated to be closer to $4,600, according to a tech columnist. Apple has already addressed a zero-day bug in the headset's visionOS 1.0.2 update, which could have led to arbitrary code execution. The company is marketing the Vision Pro as an enterprise device, with potential applications ranging from productivity to immersive training. The launch has been accompanied by a promotional push, including a giant replica of the headset at New York's Fifth Avenue cube and a countdown on Apple's website. The Vision Pro's success is expected to depend on app innovation, similar to the iPad's journey, and mindfulness is highlighted as a secret weapon. The battery of the Vision Pro uses a Lightning port, and users will have access to over 1 million apps.
Here is what the #AppleVisionPro demo experience is like at the Apple Store! https://t.co/ONssrEh4Fj
Review: Apple Vision Pro is now on sale. From KTLA’s @richontech https://t.co/weDTkx1hXb
the interesting thing about the Vision Pro is that Apple’s created something which appeals to both businesses and home consumers (obviously not all of them, but some, and many more who will want to participate down the line) that’s going to unify developer attention in a way…
Andrew is on scene with the #AppleVisionPro, at the Apple Store, and has had a full demo. Check out the experience here! https://t.co/vUAwMiXAbm
Where to buy Apple Vision Pro — Apple's latest innovation is in stores now https://t.co/fPHgR20nE8
I just tried the Apple Vision Pro for the first time. I couldn’t believe my eyes. This is going to change everything about the world we live in forever. https://t.co/mAmyPxoo0o
Happy Apple Vision Pro release day!!! 🥳 Here's a thread of links to my apps.
If you don't want to spend $3,500 on the Apple Vision Pro just yet, here's how you can test it in-store. https://t.co/nzxdzoRWvJ
It's Apple Vision Pro day! I talked with folks at Disney who have known about the headset for years and see it as a breakthrough platform for the company's storytelling, starting with the new Disney+ app. https://t.co/YCQ09NBnzh
Apple Vision Pro open for pre-orders: will it reboot the metaverse? https://t.co/3AxLqBg8jU #Headsets #Wearables #WearableTech
Apple's Vision Pro headset hits US stores Friday. Here's what you need to know https://t.co/bE48FvmvWN
Skip the Apple Vision Pro line: Apple has revealed that starting on February 5, 2024, it will be possible to make a reservation to try an Apple Vision Pro in-store. By @WGallagher https://t.co/vdu1bMbXGB
Apple has introduced online reservation system for Apple Vision Pro, with reservations starting Monday, Feb 5. Until then, Vision Pro demos will be given in store on a first come, first served basis. Reserve here: https://t.co/CoKUmEHHwu https://t.co/ULr5a2K9QJ
Today's the day. After much hype, the Apple Vision Pro is here. Now what? https://t.co/znlYXuecLS
Apple Vision Pro Demos Can Be Reserved Online Starting Monday https://t.co/yd9OvmtVGq https://t.co/Ytyd3hAcqY
Apple Vision Pro demos for walk-in retail customers start today, reservations to begin next week https://t.co/mqXGfcTNQs by @apollozac
The #AppleVisionPro is now available in Apple Stores across the United States. Will you be going to an Apple Store to try it out? 👀 Check out our latest imagery: https://t.co/iPlC00W3Mx
Happy Vision Pro day to all that celebrate 🎊
Happy Vision Pro Day to all who celebrate https://t.co/zBi7ftgGw2
Happy Vision Pro launch day! 🎉🥽 https://t.co/0wZNAzlVIN
Apple’s $3,499 Vision Pro headset goes on sale in the US https://t.co/2LTiRGBUIE by @ePandu
Apple Vision Pro: Release date, price, hands-on, features, accessories, and more https://t.co/QcumB8TQKc
Apple Vision Pro is now available in the United States - https://t.co/cJEKCY8hLo by @omarmoharram21
Apple Vision Pro Launches in U.S. Today: 'The Era of Spatial Computing Has Arrived' https://t.co/QAQIlP9MhH https://t.co/ngDKKeguIC
Apple's long-rumored AR headset, the Apple Vision Pro, is now available to buy in Apple Stores -- at least while stocks last. By @WGallagher https://t.co/9yXcJpLJ8J
Apple Vision Pro is now available! Have you ordered one? 👀 https://t.co/cDtCde42ZG
Apple Vision Pro launch day is here: Follow along https://t.co/6Zx1TyyBVM by @ChanceHMiller
Apple Store customers arriving to try out Vision Pro https://t.co/oLXtM3kRfF
Apple's #VisionPro could get more people introduced to the world of VR - some very familiar ideas but implemented in such a way that gives a realistic view of what is there and what’s about to come. https://t.co/3Kqjr1z8Al
Apple’s long-promised Vision Pro officially launches today. Here are 13 design observations from an early hands-on. https://t.co/YsRC2Oidtr
🚨 Today is the official release day of Apple Vision Pro 🥽 Hundreds of apps are already available for the new 'spatial computer' Here are some of the best ones ⬇️ https://t.co/rIXscmFdNb
Apple posts record services sales ahead of Vision Pro launch https://t.co/Y4tvyBclgt
Happy Vision Pro day to those who celebrate
gonna go to the apple store tomorrow to try out the vision pro lol. cant wait tbh
#AppleVisionPro App Store pages are going live on the web now! https://t.co/w2SdTnttcs
happy vision pro day for those who celebrate
Apple Vision Pro goes on sale today, users to have access to over 1 million apps https://t.co/mKmKCZKulM
Apple CEO Tim Cook shares imagery of iconic Fifth Avenue Apple Store, with a giant Apple Vision Pro display on the front.👀 https://t.co/EaV32itme4
US Apple Fans Get Hands On $3,500 Vision Pro https://t.co/5Jg5n6V3WZ https://t.co/Uyfrpz3VK7
Apple Vision Pro app pages have started going live https://t.co/PfgWk3jY9j #Apple
The #AppleVisionPro may be new, but #bigtech has been fascinated with "face computers" for a long time. https://t.co/3Kqjr1yAKN
Apple’s Vision Pro ushers in a new era of AI-powered gadgetry. It is not alone https://t.co/W8hlrw6rbh 👇
13 best visionOS apps to download when you get your Apple Vision Pro https://t.co/pzQ5JtSb1V
After having a Vision Pro for about a day, here are some thoughts about the new device. I am excited about this device, and the future of our relationship with information. https://t.co/AUwPCCoFMm https://t.co/I1CgUP2QqU
A Stanford study of extended use of headsets like Apple Vision Pro shows that users could encounter real-world aftereffects like depth perception issues or simulator sickness. #Apple #AppleVisionPro By @hillitech https://t.co/CpUu4SegZd
The Apple Vision Pro headset is set to make its long-awaited debut. @SullyCNBC and @JoannaStern try out the new gadget. $AAPL https://t.co/2K7AJvYsAp
Apple Vision Pro pre-sales run hot, but demand might be limited https://t.co/P1Vp0RWdre #AppleVisionPro #SpatialComputing #ARHeadsets
Apple’s 5th Avenue store prepared for Vision Pro launch tomorrow morning Here we go! 🥽 https://t.co/AORIAIzzu6
Tomorrow, we'll see the release of the #AppleVisionPro headset. Excited? Well it's brand marketers, innovators and tech leaders who should really start eyeing up the prospects 👀 Here are 3️⃣ reasons why 👇 https://t.co/mv5Cs0opEJ #spatialcomputing #Apple #VisionPro #XR
Incredibly thoughtful review of the Apple Vision Pro, by @reckless @verge: https://t.co/Cv2HvxkyIC
Apple Vision Pro: Day Two: https://t.co/iEtlmr6jfg by TechCrunch #infosec #cybersecurity #technology #news
Apple Vision Pro: Day Two https://t.co/xMkcmzv8dq
Apple's $3,500 Vision Pro Launches Tomorrow—What To Know About The Mixed-Reality Headset https://t.co/KCkkURVgHb https://t.co/tC4Ulnn0xP
I told you back in June that Apple is very keen on establishing Vision Pro as an enterprise device. Luca Maestri just said: “From everyday productivity to collaborative product design to immersive training, we cannot wait to see the amazing things our enterprise customers we…
Reminder: Vision Pro demo appointment sign-ups begin tomorrow at 8:00am local time for all U.S. Apple Stores. Demos are expected to last around 20 to 25 minutes. Apple has said its first round of appointments will take place from Friday through Sunday, with slots being filled on… https://t.co/LsAnrvLMOo
The Vision Pro hype is starting to get hot https://t.co/fa37lbOQ1C
If you’re excited about the Vision Pro, here’s a list I’m curating and following: https://t.co/Hx9Jj0YBtY
visionOS App Store previews are now live on the web https://t.co/u3chBB1MbB
Apple Vision Pro Apps Now Live on App Store Website https://t.co/dZDAmdtvSN https://t.co/QYqf78oS8L
The Moon Shot with Tim Cook on the Apple Vision Pro in Vanity Fair. Just gotta love @nickbilton and his writing, make sure you read this. 🔗 https://t.co/FAIHZchmjq https://t.co/Z31hWP8swP
Vision Pro is here tomorrow. But there's a lot more coming from Apple this month. https://t.co/nh3OBQvRkY
Vision Pro Preview: Early Thoughts on My Time Inside Apple's First Headset Read it now 👉 https://t.co/ChAkDRvufV https://t.co/8qtraBbdoO
Apple Vision Pro's App Store has gone live on the web! https://t.co/nFqN4wUv9R
Vision Pro Demo Appointments Begin Tomorrow at All U.S. Apple Stores https://t.co/0dITl1uFKX https://t.co/1FIFtO6yOh
The Apple Vision Pro is mind blowing in many ways and signals an important inflection point in the industry. But there is also a lack of clarity in where this is all going and how we'll actually use these devices. I call it the "messy middle...." https://t.co/4abfI29Xlo
The Apple Vision Pro is mind blowing in many ways and signals an important inflection point in the industry. But there is also a lack of clarity around where this is headed and how we'll use these devices. I call it the "messy middle...." https://t.co/Cjv1dpWAn9
Apple Vision Pro Launches In Hours, Beats The iPhone In 1 Cool Way https://t.co/NzpUEjIzQc
Vision Pro’s killer feature? It’s a wearable Mac https://t.co/KCZLYnkisr
Another proof that Apple always thinks ahead of time. Decades ahead. Sometimes, it’s not always the product that goes out first in the market, but the one that does it better. Unlike Quest, Vision Pro took years to make but it’s already better than any headset out there. https://t.co/7BFgw6fhQD
Apple Vision Pro Is Hiding a Little Secret: A Fat Lightning Cable https://t.co/NsAtnwdyAf https://t.co/bqlQpMuyzB
Apple Vision Pro arrives in stores this Friday, but the product’s journey to shelves—and a $3,500 price tag—was years in the making. VF’s @NickBilton reveals how the device came to be: https://t.co/mMOHWHr1rx
We’re excited to announce the all new Box app built for Apple Vision Pro. Box for @Apple Vision Pro will bring your content to life and transform how people experience and collaborate in the enterprise. Learn more: https://t.co/RPHsT7Zt0U https://t.co/j8Y8lYSrHl
New interview with top Apple executives reveals Vision Pro development history - https://t.co/dt0V1Q8n8k - by @AbdulSbeei
HBO's streaming app, Max, is now available on #AppleVisionPro. The app comes with immersive environments such as the iconic "Iron Throne" to better experience shows in the world they're set in. Does this make you consider Apple Vision Pro? 👀 https://t.co/mgpGA8SK6B
Why one founder thinks the Apple Vision Pro is going to make it: https://t.co/kpt1BiZdDv by TechCrunch #infosec #cybersecurity #technology #news
Apple's guided tour of the Vision Pro is an interesting introduction to VR/AR going forward. The opening up of 3 dimensional space is going to offer a whole different set of app genres. https://t.co/mga6D1gbfC
Why one founder thinks the Apple Vision Pro is going to make it https://t.co/63KNgWAOnk
I went up to Apple Park and spent time with @tim_cook and the Apple Vision Pro design team to learn more about the origin of the Apple Vision Pro, and what the future holds for it, and us. https://t.co/42tmcVVTii https://t.co/s2IBPNXRaQ
Apple Vision Pro vs. Meta Quest 3 $3,499 vs. $499 Which one are you choosing?
What it's really like to use Apple Vision Pro https://t.co/mYIHGnn6S4
The #AppleVisionPro and it follows a long-held human fascination with face computers. https://t.co/3Kqjr1yAKN
14 mind-blowing Apple Vision Pro features you might not know https://t.co/Bn8Jju2gCx https://t.co/whCK14yOQn
Apple's Vision Pro could get more people introduced to the world of VR - some very familiar ideas but implemented in such a way that gives a realistic view of what is there and what’s about to come. #VisionPro #facecomputer https://t.co/3Kqjr1z8Al
An interview with Tim Cook, Greg Joswiak, James Cameron, Jon Favreau, and others on the Apple Vision Pro, using the device, developing the headset, and more (Vanity Fair) https://t.co/oDDip0Un1c 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/52RPG3xQio
Apple Vision Pro transforms company's most iconic store ahead of launch — New York's Fifth Avenue cube is getting a giant headset https://t.co/tIyW6er36D
“I've known for years we would get here.” Ahead of the release of @Apple Vision Pro, @NickBilton sat down with CEO @Tim_Cook to discuss the device’s origin story, how spatial computing could alter our daily lives, and Cook’s vision for the future. 🔗: https://t.co/IOZfM6YsNx https://t.co/HBzKGsV8BL
Apple's Fifth Avenue Store Vision Pro Installation Is Shaping Up to Be a Spectacle https://t.co/6taUxBJ9zo https://t.co/m4mZFPrbkq
Apple Vision Pro has a forbidden Lightning connector hidden inside... https://t.co/dXD2ReNX28
Apple releases visionOS 1.0.2, fixing a WebKit vulnerability that, if exploited, allowed malicious code execution; Apple patched the bug in iOS 17.3 last week (@zackwhittaker / TechCrunch) https://t.co/FwiJtNZjJA 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/qUbmZPb9ry
Apple’s Vision Pro is new, but big tech’s fascination with face computers is not #AppleVisionPro #SpatialComputing https://t.co/3Kqjr1z8Al
Apple's iconic Fifth Avenue Apple Store is being fitted with a giant #AppleVisionPro display. 👀 https://t.co/ZEVmgKgx5q
Apple Vision Pro immersive titles have begun showing up in Apple TV app ahead of launch https://t.co/r9FNzMTkFO #Apple
Apple is still using a lightning connector, this time in a Pro Max avatar on the Vision Pro https://t.co/V4Kx1RyKFp
Apple Vision Pro hands-on reveals new insights about battery and Lightning connector https://t.co/KvAo4ylAih
Apple Fifth Avenue store getting fitted for Apple Vision Pro replica https://t.co/RzBX6y5rk7 #Apple
Surprise! Apple Vision Pro battery still uses the "Lightning" port. https://t.co/AZ87VZZMnK #Apple #VisionPro #AppleVisionPro https://t.co/65DD6cXaDH
Second Apple Vision Pro OS update arrives, just days before shipment https://t.co/saOhQvzrAx #Apple
Apple’s Vision Pro is new, but big tech’s fascination with face computers is not #VisionPro #SpatialComputing https://t.co/3Kqjr1yAKN
The Vision Pro countdown clock has officially started on Apple․com https://t.co/nPXnCBSXi9 by @apollozac
Apple has added a countdown to Vision Pro on the homepage of their site https://t.co/lQKUBYpLNh https://t.co/jiUtgEXNZg
Apple has added a countdown for Vision Pro on the home page of their website! https://t.co/C1szlpEK0h
How and when can people book an Apple Vision Pro demo at one of the Apple stores? This Friday? If so, what time does signup start? Has anyone found out details?
We finally know everything about the Vision Pro’s battery https://t.co/an8y6BDXSp
Apple Vision Pro: Day One. Your $3,500 headset just arrived. Now what? Read @bheater's experience with the Vision Pro here: https://t.co/znlYXuecLS https://t.co/745krTqsq4
Apple's 8K immersive experience series have started populating in the Apple TV app, though you'll need the Apple Vision Pro to interact. #Apple #AppleVisionPro By @hillitech https://t.co/x9UGyIlQkA
Apple Vision Pro: Day One: https://t.co/HqM78CI7E5 by TechCrunch #infosec #cybersecurity #technology #news
Passerby in New York may notice construction around the Apple Fifth Avenue cube as a giant replica of Apple Vision Pro is being built. #Apple #AppleVisionPro By @hillitech https://t.co/o0XiPXsIS6
I watched all the Apple Vision Pro reviews, and @verge had the best one. I love this device for many reasons, and I think it's a massive accomplishment. But I am happy I decided to wait until a few more iterations come out to invest in one a few years from now. https://t.co/FWlj529H1X
Apple Vision Pro’s secret weapon? Mindfulness https://t.co/DWWcwNrdsw - great unique take on the Vision Pro from @bheater at @TechCrunch
NEW: The Vision Pro isn't even out yet, and Apple has already fixed its first zero-day vulnerability that "may have been exploited" by hackers in the wild. Apple said it's the same vulnerability that it patched last week when it rolled out iOS 17.3. https://t.co/a4n4bD4cGQ
New: Apple released its first security patch for the Vision Pro headset to fix a vulnerability that “may have been exploited” by hackers in the wild. Read more: https://t.co/2TbEP2oct4 https://t.co/r7XrabRSS3
Apple fixes zero-day bug in Apple Vision Pro that ‘may have been exploited’: https://t.co/1c3DeUYrED by TechCrunch #infosec #cybersecurity #technology #news
Apple fixes zero-day bug in Apple Vision Pro that ‘may have been exploited’ https://t.co/2TbEP2oct4
Apple Vision Pro’s secret weapon is Mindfulness because sometimes you just have to stop and breathe. Read about @bheater's experience with Mindfulness here: https://t.co/7uvbmNcL1q https://t.co/CvlXNEi6Be
"The Apple Vision Pro on day one is already a first-class entertainment device, and it will make even the biggest skeptic a believer in 3D movies." #VisionPro https://t.co/09U95jG316
6 reasons to buy an Apple Vision Pro https://t.co/LbllxjbA7g
Apple Vision Pro’s secret weapon? Mindfulness: https://t.co/csRTMf9Ms9 by TechCrunch #infosec #cybersecurity #technology #news
Apple Vision Pro’s secret weapon? Mindfulness https://t.co/7uvbmNcdbS
visionOS 1.0.2: Available for: Apple Vision Pro Impact: Processing maliciously crafted web content may lead to arbitrary code execution. Apple is aware of a report that this issue may have been exploited. Note: This security fix is included in the visionOS 1.0.1 update that was…
Apple's Vision Pro is priced at $3,500. But the true cost is closer to $4,600, our tech columnist writes. Here's why. https://t.co/QCWruzZRuf
On Vision Pro and Apple product development strategy https://t.co/cQOgjO09VQ
New Vision Pro tidbits and MKBHD's full hands-on video https://t.co/3Ukrm71PsN by @ChanceHMiller
From immersive reading in Safari to DJing with Algoriddim, it's more than a device; it's an experience. Yet, its success hinges on app innovation, much like the iPad's journey. My four magic moments with Apple's Vision Pro! #handson https://t.co/4SYKIRYD89 https://t.co/svnXShRL32
Apple Vision Pro: How to preorder and test the $3,500 headset: https://t.co/EkUixjIugl by TechCrunch #infosec #cybersecurity #technology #news
Apple Vision Pro: How to preorder and test the $3,500 headset https://t.co/nzxdzoRWvJ
Spatial Computing doesn't have to mean spatially unaware. The new Apple Vision Pro has an EyeSight feature that allows you to see objects and people around you even, while fully immersed in an experience. A dial on the side of the device controls your view and whether you want… https://t.co/TjLHi5zHG4