Apple has released new visionOS developer guidelines that instruct developers to refrain from describing their apps with traditional AR, VR, XR, or MR terminology. Instead, the guidelines for Vision Pro App Store submissions specify that apps should be referred to as 'spatial computing apps'. This move signals a shift in Apple's branding strategy for its Apple Vision Pro platform, emphasizing a more holistic approach to multi-dimensional and interactive software experiences. The term 'spatial computing' is now the preferred nomenclature, highlighting the importance of interactivity in 3D environments and across various scales.
Ok, terminology hot take time. Spatial computing is a task/use case. Virtual, mixed, and augmented reality are perceptual modes that lie on the virtuality continuum. You can use any of these terms at any time to describe the thing you're pointing at and it's fine
Apple is forcing devs to avoid calling Vision Pro apps VR, AR, MR, or XR https://t.co/QvMLiOhHKT
Apple Telling Developers to Avoid Mention of โARโ and โVRโ When Describing Vision Pro Apps #applenews https://t.co/AzmvIgzlEv https://t.co/OMFxg2hYPJ
Apple Tells Developers Not To Call Their AR or VR Apps AR or VR Apps https://t.co/nmRZ808MUB
Apple won't let developers call their Vision Pro apps VR, AR, MR, or XR. Instead, they must describe them as "spatial": https://t.co/lFw1JDaXkJ
Apple Vision Pro Developers Asked to Avoid 'VR' Branding and Hints at 'Vision' Product Line https://t.co/qC7pqvF8eK https://t.co/ReTXMf19jt
So 'Spatial' is the new AR or VR terminology. The world you're in wearing VisionPro is *spatial* rather than augmented, virtual, mixed, or extended reality. Ok! https://t.co/9bCyNLkg3I
Apple releases new visionOS developer guidelines, asking developers to refer to Apple Vision Pro apps as "spatial computing apps", not AR, VR, XR, or MR apps (@filipeesposito / 9to5Mac) https://t.co/kECA4g5xXl ๐ซ Subscribe: https://t.co/OyWeKSRpIM https://t.co/x4yFOiluMV
Apple tells developers not to call their AR and VR apps AR or VR apps https://t.co/2TF0Fz5WZk https://t.co/gjPNaKRAdf
When you say VR/AR headset instead of spatial computing deviceโข https://t.co/mA1KwPKFTm
Apple's Vision Pro App Store submission guidelines tell you not to describe an app as AR, VR, XR, or MR app, only a "spatial computing app" https://t.co/JN8poh9LEC
Apple asks developers not to refer to their visionOS apps as 'AR' or 'VR' https://t.co/PF5KvDuR4B by @filipeesposito
Interesting that Apple doesnโt want you to use any of the traditional VR / AR terms, even though Apple used to heavily use โARโ. https://t.co/ys4DJsgNR7 https://t.co/wwVW4VuvPn
๐งญ๐๐ป Spatial Computing really just means working w/ ๐จโ๐ป๐ฑ software in multipl-dimensions ๐ 3D & more (time & scale) How you see it ๐ XR/AR/VR/360 Live/recorded/holograms is trivial ๐ค . (it's your choice btw) What matters, is that EVERYTHING is interactive with meaning ! https://t.co/SeBt59sXgu