Apple's Vision Pro headset pre-orders have reportedly sold 160,000 to 180,000 units, generating an estimated $555 million in revenue. Despite the initial success, there are concerns about the limited app ecosystem with only 150+ apps designed for the headset. The headset's starting price of $3,499 has led to speculations about the sustainability of demand, with analysts cautioning about potential waning demand. However, some analysts project the headset to generate over $1 billion in revenue in 2024, with shipment estimates ranging from 500,000 to 600,000 units. While the initial sales have been strong, major apps like Netflix, Spotify, and YouTube have not developed apps for the Vision Pro, leading to concerns about its market relevance. The limited app ecosystem and concerns about demand sustainability are key factors surrounding the Vision Pro's initial success.
Can’t wait to see Apple try to convince devs to build for the vision pro 😳 https://t.co/deHp1UqdOC
The co-CEO of Netflix gave his reasoning for why it isn't supporting Apple Vision Pro at launch: https://t.co/SEcUMQfwUV
Netflix co-CEO says the app isn't on Apple's Vision Pro because it isn't worth their time yet https://t.co/oHxARQWj7W
Netflix CEO on Vision Pro App Snub: “not particularly relevant to our members” Read why👉https://t.co/qIboBzYbVh https://t.co/xxc4mPhHJO
Netflix Co-CEO Calls Vision Pro 'Subscale' and Wonders If Anybody Would Actually Use It https://t.co/2B0UZ5T2AA
Read the full interview with Netflix's co-CEO discussing the Vision Pro from @benthompson on @stratechery: https://t.co/vTgbJzzQf7 https://t.co/3ev2qo5ci5
Netflix says they didn't make an app for Apple Vision Pro because it's irrelevant to their users right now https://t.co/tRPSSwCLgx
really interesting interview of Netflix CEO at Stratechery today. Why Netflix isn't on Vision Pro? "the device is so subscale that it’s not really particularly relevant to most of our members." https://t.co/vT3o0bhVGI
Netflix co-CEO on lack of a Vision Pro app: "We have to be careful about making sure that we're not investing in places that are not really yielding a return, and I would say we'll see where things go with Vision Pro.” Not unchecking a box to enable their iPad app is a huge…
Netflix says Vision Pro is too 'subscale' for it to care about https://t.co/dUPxeWOYSR by @ChanceHMiller
Apple Vision Pro has already made Apple a ton of money despite its price and lack of compelling apps https://t.co/mbGTNbzNDv
Netflix Co-CEO Calls Vision Pro 'Subscale' and Wonders if Anybody Would Actually Use It https://t.co/aa3PRK1eGu https://t.co/qZ32cB2vdv
🍎 Anticipating Apple's #XR headset launch? Join our #VisionPro event next Thursday for a hands-on #visionOS experience, insights from a seasoned expert, and explore the potential of #SpatialComputing. Register here: https://t.co/9ePROhuaK9 https://t.co/us5U23MKcl
Prepare for Apple Vision Pro with these must-have accessories ready for launch https://t.co/0fryQ6ZNqo by @nandoprince93 https://t.co/o8guV49nSK
Despite the promising pre-orders, the Apple Vision Pro remains a nascent product about whose success we can only speculate https://t.co/vIRUTY7rDL
The machine that makes the Apple Vision Pro. https://t.co/mPHvy9yERg
$AAPL 🔸 Apple's Vision Pro Sales Start At Break-Neck Pace: Wedbush The premium price point on Apple's VR headset doesn't seem to be deterring shoppers. Wedbush analysts say in a research note that based on their initial reads and delivery times, they estimate Apple has sold…
WEDBUSH: ".. looks like close to 180k #VisionPro units were sold over the weekend in a very impressive Cupertino launch. We now expect $AAPL to ship and sell roughly 600k Vision Pro headsets for 2024 vs. our prior estimate of 460k .." Reiterate Outperform, $250 target…
We now expect Apple to ship and sell roughly 600k Vision Pro headsets for 2024 vs. our prior estimate of 460k after a strong pre-order wknd given the demand trajectory and number of apps on the new form factor look robust and growing. Launch date for Vision Pro is next Friday🍎🔥
Apple Vision Pro hands-on showcases previously unknown details https://t.co/HhUMFWoGe8
Native Apple Vision Pro apps few and far between at launch https://t.co/VkJZqGUt4T #Apple
An Apple Vision Pro For $10,000? Scalpers Try To Resell Headset For Profits https://t.co/61nDShrh2n
Apple Vision Pro preorders have been estimated at almost 200,000 by a prominent supply chain analyst: https://t.co/zF6l7lAAYN
Apple's Vision Pro box packs a lot in https://t.co/jKjwH1whK0 https://t.co/cgqhxfyZW7
Shipments of Apple’s $AAPL Vision Pro MR headset are predicted to be between 500,000 to 600,000 units in 2024. At a $3,499 price point, this would equal $1.8 to $2.1 billion in revenue. $META $U $SONY
Hundreds of Apple Vision Pro pre-orders ended up on eBay https://t.co/rsg3nfbmra
OPPIE, on #VisionPro: ".. it's hard for Apple's competitors to offer a similar user experience (particularly latency and accuracy/precision of eye/hand tracking) even if they start to design/sell $3,500+ headsets. The amount of custom parts (silicon, optical, structural) in…
New owners of the Apple Vision Pro may be disappointed by the selection of native apps at launch, with claims that roughly 150 have been developed with experiences made for the headset: https://t.co/HMj6mGUXqO
New owners of the Apple Vision Pro may be disappointed by the selection of native apps at launch, with claims that roughly 150 have been developed with experiences made for the headset. By @MalcolmOwen https://t.co/HMj6mGUXqO
The Apple Vision Pro is already a success — but for who? https://t.co/k9zs2sIXDZ https://t.co/1597aSBV1S
Reportedly, Apple sold 180,000 Vision Pro headsets in its first pre-order weekend. The Vision Pro is now sold out, with shipping times of 5-7 weeks and no in-store pickup available. https://t.co/m0QY4xcl2Q
Popular apps like Netflix, Spotify, and YouTube are currently not interested in developing for the Vision Pro, while competitors like Meta remain silent. Read more below: #AppleVisionPro #Apple
The Apple Vision Pro headset has sold out just days after opening for orders. While the initial tapering of demand may raise concerns, Kuo believes Apple can reach sales of 500,000 units this year. #AppleVisionPro #Apple
So far, Apple is struggling to market Apple Vision Pro https://t.co/qXXjy0EA4O #Apple
Did you buy the Apple Vision Pro? 👀
#Apple Estimated to Have Sold 180,000 #VisionPro Pro Headsets — Mostly to Early Adopters https://t.co/b0CCCDXnR9
Apple Vision Pro pre-sales run hot, but demand might be limited https://t.co/WxZSlA2DyG
First Apple Vision Pro pre-orders now shipping to buyers for February 2 launch https://t.co/w0PvltIAng by @ChanceHMiller
Here’s your first look at Apple Vision Pro’s box. It’s huge. https://t.co/XoATNsP4lx
Apple Might Have Sold Up To 180,000 Vision Pro Headsets Over Pre-Order Weekend https://t.co/k7Ck7VQP0p
Apple's Vision Pro Is Missing One Major App https://t.co/3Ba2PhNe8k
It’s not just @netflix, @Spotify, and @YouTube that don’t have apps for @Apple's Vision Pro at launch. New data indicates the mixed reality headset and Apple’s foray into virtual reality has so far seen only a tepid response from app developers https://t.co/Lnn2dAxwXs
Apple sold more Vision Pro headsets than analysts estimated, but it is still a niche product https://t.co/OEG6bz6z0P https://t.co/5uSHeVbX2V
Fascinating insights from @munster_gene re: Apple's Vision Pro launch. Vision Pro likely sold 150k units on opening weekend with an ASP of about $3,700, which translates to $555m in revenue. This means Vision Pro sales for opening weekend were about 4.5x higher than iPhone.… https://t.co/lOzqTEjoba
It's not just Netflix, YouTube, and Spotify. New App Store data indicates the Apple Vision Pro so far seen only a tepid response from app developers. Read more: https://t.co/Lnn2dAwZ7U https://t.co/1RVntrOfx6
Only 150+ apps have been designed specifically for Apple’s Vision Pro, so far: https://t.co/573o7518lG by TechCrunch #infosec #cybersecurity #technology #news
Only 150+ apps have been designed specifically for Apple’s Vision Pro, so far https://t.co/Lnn2dAwZ7U
Vision Pro likely to be $1b plus in 2024 revenue. Although, my theory is Apple looks to start businesses that get to $10b at some point annually. https://t.co/WC8nhdraVr
It was amazing to share my insights with @AdAge about the Apple Vision Pro's game-changing potential! From 3D movies by Disney to apps by Paramount & Amazon Prime, it's set to revolutionize digital interactions. Can't wait to see how brands embrace this new era of spatial… https://t.co/3ibRFFK8V1
Apple has floundered with its marketing for the Apple Vision Pro and it may not return to form until one specific, compelling use for the headset emerges. By @WGallagher https://t.co/w16Pvc1I55
Initial demand for Apple’s Vision Pro headset could wane, top analyst cautions https://t.co/7NYVttGGh3
Estimate Puts Initial Apple Vision Pro Preorders at 160,000 to 180,000 Units https://t.co/FxPMfb123m
Rumored early report of the Apple Vision Pro pre-order numbers are 160,000 to 180,000 units. This is significant considering its starting price of $3,499. There are some speculations that this will level off after initial rush. But I think in the long run Apple will be… https://t.co/tELywgnZ2v
Apple sold an estimated 160K-180K Vision Pro units during the first pre-order weekend 🥽 https://t.co/vDctWXvPAJ
Apple Vision Pro Is Currently Sold Out but Demand for Pricey Headset Could Go Down https://t.co/Cg91P7ShNL https://t.co/KllLMNG4AI