Apple's iPhone 15 has become a significant part of the company's presence in India, with the model accounting for half of its smartphone shipments in the country. In the fourth quarter, Apple shipped nearly 2.8 million units in India, indicating strong demand for the iPhone 15 and its variants. Additionally, Apple's 'Make in India' initiative has seen considerable success, with the company assembling iPhones worth over Rs 60,000 crore (US$ 8.87 billion) in the first seven months of FY24. This figure represents 81% of the set target of Rs. 74,000 crore for the period. Meanwhile, the Indian smartphone market experienced a 20% year-on-year growth in Q4 2023, with shipments totaling 38.9 million units, marking a recovery after five consecutive quarters of decline. However, the total shipments for 2023 saw a 2% drop compared to the previous year, amounting to 148.6 million units.
Indian smartphone shipments in Q4 2023 grew 20% YoY to 38.9M units, after five quarters of declines; total shipments for 2023 declined 2% YoY to 148.6M units (Canalys) https://t.co/2Dbp7ckZFV 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/6sgx9egJhN
In a “Make in India” success story, @Apple assembled #iPhones with a freight-on-board (FOB) value of more than Rs 60,000 crore in the first seven months of 2023-24 (FY24). This accomplishment represents 81% of the collective target of Rs. 74,000 crore (US$ 8.87 billion) set for… https://t.co/B4LFJ9eLIG
The iPhone 15 and its iterations comprised more than half of Apple’s Q4 smartphone shipments of nearly 2.8 million units in India. https://t.co/dnkQN1H2Zj
Half of Apple’s India smartphone shipments are now iPhone 15: https://t.co/jQlDeneeSc by TechCrunch #infosec #cybersecurity #technology #news
Half of Apple’s India smartphone shipments are now iPhone 15 https://t.co/ZvugGzWiWx