Apple is reportedly focusing on integrating advanced AI features into its upcoming software updates and new devices, including the iPhone and MacBook Pro. Rumors suggest that iOS 18 could introduce significant AI capabilities, aligning with the anticipation for macOS 15's AI enhancements, particularly for users upgrading to the M4 MacBook Pro. This shift towards AI, highlighted by the presence of 7 hidden AI features on current iPhones and speculative new additions, is seen as a strategic move to maintain its competitive edge. The company's stock performance has notably improved, marking its best week versus the S&P 500 since 2021, a feat not achieved since November, attributed to its AI integration efforts as noted by Needham's Laura Martin. These developments come amidst discussions on Apple's future in AI and its potential to resolve ongoing challenges, with a particular focus on Apple’s new flagship smartphone.
Gaming and AI are in Mac's future, even with low memory capacities https://t.co/qiaD2xEBlt #Apple
Will AI end Apple’s existential crisis? https://t.co/HjjTt3OAMJ
Three hidden iPhone tips 📱 https://t.co/4BBO1FieIm
6 hidden iPhone features that seem like magic tricks https://t.co/uHwrdf27Tu
Apple argues in favor of selling Macs with only 8GB of RAM https://t.co/OlTHe7do2d by @filipeesposito
6 iPhone features I desperately want Apple to add in iOS 18 https://t.co/q6sdx234wU https://t.co/iDV6HM5Jdj
Apple was the Dow’s big winner this week. That hadn’t happened since November. https://t.co/gAX9hFf57i
“The market sort of feels like Apple’s waking up to the necessity of integrating generative AI into their devices,” says Needham's Laura Martin after $AAPL had its best week versus the S&P 500 since 2021. https://t.co/7yC12An7VA
4 iPhone camera tricks 📱 https://t.co/ubyDGYX3cH
Apple’s new flagship smartphone could be filled with AI features https://t.co/2qDfYKhN9J
macOS 15 AI might be the best reason to upgrade to an M4 MacBook Pro https://t.co/By9x3GlfST
iPhone AI Evolution: What the Rumors Say About iOS 18 - CNET https://t.co/SF6vk1WfCM
7 AI features that are already hiding on your iPhone https://t.co/pQvBmou3Nn
I wonder what Steve Jobs would have made of AI. https://t.co/cmh1Sss5Na