Apple has launched its new Vision Pro headset, with Tim Cook and other high-profile figures discussing its development and impact in a series of interviews. Vanity Fair featured an interview with Cook, alongside directors James Cameron and Jon Favreau, and others, highlighting their experiences with the device. Cameron described his encounter with the Vision Pro as 'religious' and was 'really, really blown away' despite initial skepticism. The first images of Cook wearing the headset were shared, marking its public debut, with Vanity Fair showcasing Cook 'cool as Tim Cook wearing Apple Vision Pro on the cover. Cook has also revealed that the Vision Pro is priced at $3,500, justifying it as 'tomorrow's technology today'. Disney sees the Vision Pro as a breakthrough platform for storytelling, starting with a new Disney+ app. Cook's memo to Apple staff compared the Vision Pro launch to the iPhone launch, suggesting significant expectations for the device's impact on technology engagement.
To improve the Vision Pro’s 3D storytelling, Apple consulted with A-list Hollywood directors, including James Cameron and Jon Favreau: “I was skeptical at first,” Cameron tells VF. “But I was really, really blown away.” https://t.co/5IoG8PniuU
"I would say my experience was religious,” the director James Cameron told @VanityFair's @nickbilton when asked him about his first encounter with the Apple Vision Pro. “I was skeptical at first. I don’t bow down before the great god of Apple, but I was really, really blown… https://t.co/XgLdkwWwOj
Tim Cook compares Vision Pro launch to iPhone launch in memo to employees https://t.co/t7pfx5mBJv by @filipeesposito
Tim Cook’s memo to staff on launching the Vision Pro https://t.co/LrIjIO4w37
Tim Cook says Apple Vision Pro will change how people engage with tech https://t.co/xSaTMAfDko
Tim Cook says Vision Pro costs $3,500 because it's 'tomorrow's technology today' https://t.co/IYx8xfkFKV by @ChanceHMiller
It's Apple Vision Pro day! I talked with folks at Disney who have known about the headset for years and see it as a breakthrough platform for the company's storytelling, starting with the new Disney+ app. https://t.co/YCQ09NBnzh
Avatar Director James Cameron 'blown away' by Apple Vision Pro — "My experience was religious" https://t.co/n1wXj1i9o1
If James Cameron was “really, really blown away” by the Vision Pro and had a religious experience, then I’m in for a revelation when I get mine tomorrow https://t.co/GOKneqg1AG
Vanity Fair has published an interview with Tim Cook regarding Apple Vision Pro They also shared the first images of Tim Cook wearing the headset https://t.co/g5RXkmev6V
First public appearance of Tim Cook wearing Vision Pro https://t.co/KfS81IDbQD https://t.co/yVet2xZcqq
JAMES CAMERON: ".. I would say my experience was religious. .. I was skeptical at first. I don’t bow down before the great god of Apple, but I was really, really blown away.” @VanityFair @JimCameron #VisionPro $AAPL https://t.co/NP9eLkxDc5
You may be cool... but you will never be as cool as Tim Cook wearing Apple Vision Pro on the cover of Vanity Fair 📸Vanity Fair https://t.co/6emnbQY6Dc
Tim Cook talks Vision Pro, and his secret prototype experience many years ago https://t.co/0jzBxXKKRs by @benlovejoy
An interview with Tim Cook, Greg Joswiak, James Cameron, Jon Favreau, and others on the Apple Vision Pro, using the device, developing the headset, and more (Vanity Fair) https://t.co/oDDip0Un1c 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/52RPG3xQio
FIRST EVER PIC OF TIM COOK WEARING VISION PRO https://t.co/V9P0RpXnkh