Apple invested approximately $1 billion annually into the development of a car that was never manufactured, exploring various design options including one by Jony Ive that resembled a 1950s Volkswagen microbus. The project, which hinted at a vehicle with a private jet-like interior and was speculated to be a minivan, was ultimately scrapped. Despite the project's cancellation, the designs and the vision for the car have sparked interest and speculation. The decision to halt the development of the Apple Car has been described as a significant disappointment that could have a lasting impact on the company's trajectory.
The Apple Car Is Dead, but the Idea Won’t Die https://t.co/LKuVpKRIFC
$AAPL | Apple's Now-Defunct Car's Design Evolution Shows It Would Have 'Wowed Consumers,' Says Gurman: 'Shame These ... Will Be Lost To Time' Pulling the plug on the Apple car was a massive disappointment that will alter the course of the company’s history, says Gurman. https://t.co/nfdEjgHonF
If this is what the Apple Car looked like, it's good the project is dead https://t.co/LsF0ckLD1B https://t.co/DVs7ZhUxRn
This is what the Apple car (minivan) could have looked like https://t.co/uyFuGnKa5v https://t.co/Z1iDA6HVAx
Apple's Scrapped Electric Vehicle Might Have Been a Van https://t.co/vXLCke1Nso
Power On: A deeper look at the 5 different Apple Car designs Apple considered, along with its plans for a private jet-like interior and more https://t.co/uacntj3Ohp
A look at the design options Apple considered for its car, including one by Jony Ive that resembled a modern reincarnation of the 1950s Volkswagen microbus (@markgurman / Bloomberg) https://t.co/vYSbDCN3QJ 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/JBdmuYAonP
Designs for Apple’s dream car gave a tantalizing peek at what might have been, @markgurman writes in this week’s Power On https://t.co/RKPfFam4AK
How $AAPL Sank About $1 Billion a Year Into a Car It Never Built $tsla https://t.co/AGztFwrYsm