Apple has terminated its electric car project, diverting resources towards artificial intelligence projects, despite having invested approximately $1 billion annually. The decision marks a significant shift in the company's strategy, reflecting challenges in disruptive innovation. The Apple Car, which had been in development for a decade, faced numerous obstacles, including indecision and technical challenges. Reports reveal that Apple explored at least 5 different prototypes and held discussions with major automakers such as Mercedes, Ford, and Tesla. The company's stock has suffered as a result of these developments, deepening its slump. Meanwhile, Apple has launched the Apple Vision Pro, indicating a continued focus on innovation.
How indecision and hubris killed the Apple car https://t.co/jQTLhIjphX by Lewis Wallace
Apple sunk billions into its failed car effort. Insiders say an inability at the highest levels to settle on one thing and do it doomed the project. https://t.co/RwTbeGUabi via @BW
Apple sunk billions into its failed car effort. Insiders say an inability at the highest levels to settle on one thing and do it doomed the project. https://t.co/xpGwwonrLT
A deep dive into Apple's failed EV project: management's indecision, various prototypes, partnership talks with Mercedes-Benz, Tesla, McLaren, and others, more (Bloomberg) https://t.co/OgLwFP2wnZ 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/UPdwAWamqo
A detailed report on Apple's decade of Apple Car development reveals five ditched concepts, hubris, and executive failings. #Apple #AppleCar By @hillitech https://t.co/4qmv5BpYN7
Apple worked on at least 5 different car designs, including a 2020 prototype that looked like a Canoo EV, with sliding doors, Boeing-like auto-tinting windows, private jet-like seating, a giant TV, and whitewall tires. Tim Cook fell in love with it. https://t.co/Xyqb91EiHn
Apple talks with Mercedes, Ford, Tesla, and more detailed in new in-depth Apple Car report https://t.co/GEckogX6Gs by @filipeesposito
Apple Car's Decade-Long Development and 'Failure' Detailed in New Report https://t.co/D30mfIahXH https://t.co/LSjKR53pBJ
Apple $AAPL was spending ~$1 Billion each year on its Apple Car program before scrapping the car last month - Bloomberg https://t.co/XCymbNyWxi
NEW: How Apple Sank About $1B a Year Into a Car It Never Built - The inside story of the Apple Car, from what it looked like, to its features, to the indecision and technical challenges that brought it down and how it traces all the way back to Steve Jobs. https://t.co/Xyqb91EiHn
Apple move to shutter its electric car efforts and divert those resources to AI projects might have emboldened traders a year ago. Instead, the stock’s slump has only deepened. https://t.co/W3xUkBueCH
Random writer: "An Apple car was always going to be a long shot, but its demise is really just a more grandiose version of Apple’s recent inability to ship hardware beyond its core products." Meanwhile, back in the real world: Apple just launched Apple Vision Pro.
Apple’s decision to kill its car program is part of a bigger story — one that’s about artificial intelligence, writes technology columnist John Herrman. https://t.co/o0ZsZU5fDK
Random sell-side analyst: "Apple is at a crossroads...Apple is at a lull right now in terms of disruptive innovation." Meanwhile, back in the real world: Apple just launched Apple Vision Pro.
Apple’s move to shutter its electric car efforts and divert those resources to artificial intelligence projects might have emboldened traders a year ago. Instead, the stock’s slump has only deepened. https://t.co/4ZX5RfLyei
The #Apple Car and the #VisionPro headset were two highly ambitious projects from Apple, but only one eventually made it to market. Here’s why that happened. https://t.co/0J3MhdeO3k