Apple has officially abandoned its much-speculated car project, known as Project Titan, marking the end of a decade-long endeavor filled with rumors, patents, and shifts in direction. Despite its ambitious goals to redefine the automotive industry and outdo competitors like Tesla, the project faced numerous challenges, particularly in developing fully self-driving (FSD) technology, a feat that continues to elude the industry. This decision reflects a broader pattern of Apple discontinuing projects that don't meet its innovation standards, such as the AirPower wireless charging mat and a 'telephone Mac' tablet. Meanwhile, Apple is not slowing down on innovation, with rumors circulating about the development of new artificial intelligence features for iOS 18 and a health-focused wearable, the Apple Ring.
Waymo scores a critical robotaxi permit, Fisker cuts more workers and Apple car fades away: https://t.co/vX2x5A5yZv by TechCrunch #infosec #cybersecurity #technology #news
Weekend reading: Apple Watch will be 10 years old later in 2024 and a lot has changed since the first generation. Read about it here. #Apple #AppleWatch https://t.co/wcC7WWm9qC
Mark Gurman on Apple's car plans: "It was about to launch the Apple Watch, which it thought would crush the Swiss watch market. Apple wanted to do the same thing for cars. With that in mind, what was the point of introducing a Tesla clone? That wouldn’t revolutionize the… https://t.co/3rGU8ZxLD4
Crash of the Titan: a short history of Apple’s doomed car project https://t.co/FfVgBxv9ds
Apple's recently-abandoned "car project" shifted gears several times over the past decade, but ultimately the challenge of FSD proved insurmountable -- and continues to elude the industry as a whole. https://t.co/6ffDIjI0Bu
The Apple car might have worked if Apple hadn’t aimed so high https://t.co/pwDn54ZWEV via @markgurman https://t.co/ThHD3LgfN7
Power On: Apple’s lofty ambitions to outdo Tesla made the Apple Car doomed from the start https://t.co/nLZvgiQs8p
A look at Apple's hubris that doomed the electric car project, spring hardware updates without a dedicated event, and Dan Riccio's retirement plans (@markgurman / Bloomberg) https://t.co/7RhRKA65gl 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/hl14UFkwqv
Weekend reading: Rumors are building about a new wearable with health-focused features -- the Apple Ring. Read about it here. #Apple #AppleRing https://t.co/cz3ogLuxVe
Apple’s hubris that it could outdo Tesla and the automotive industry doomed its next big thing, @markgurman writes in this week’s Power On https://t.co/Wlntt0Ws9f
Apple cancels its car, Google’s AI goes awry and Bumble stumbles: https://t.co/tiz4Lmc4V6 by TechCrunch #infosec #cybersecurity #technology #news
Weekend reading: Apple is working on artificial intelligence features that are expected to release with iOS 18. Read about the rumors and how Apple isn't as behind in AI as people think. #Apple #AI https://t.co/fCJiyypH62
The so-called Project Titan isn't the first project Apple has abandoned. From a “telephone Mac” tablet to the AirPower wireless charging mat, here are some of the Apple projects that failed to see the light of day. https://t.co/zkmIqo3yfU
Apple car comes to a screeching halt [The CultCast] https://t.co/ZNgXBsODzU by Lewis Wallace
Apple abandons its car: Here are other projects the company has killed: https://t.co/pgpo1ooJpb by TechCrunch #infosec #cybersecurity #technology #news
Weekend reading: Apple Car is dead, again, and probably for good this time. Read about the past decade of history, rumors, patents, and everything else about Project Titan. #Apple #AppleCar https://t.co/SqUoBWwvCb
Here's @OneJaredNewman on what Apple's inability to build a car--or at least its belated decision not to--really tells use. https://t.co/ARENBEUJEc
Just posted: RIP Apple Car: Not all gambles pay off https://t.co/XVXzx2igLD