Apple Inc. has issued a rare apology and decided to pull its controversial 'Crush!' advertisement for the new iPad Pro following backlash from the creative community. The ad, which featured a hydraulic press flattening vintage instruments and creative tools, was intended to highlight the capabilities of the iPad Pro but instead upset many artists and customers. Apple CEO Tim Cook shared the video, which was criticized for appearing to destroy beloved physical tools used by artists. In response to the backlash, Apple acknowledged that it 'missed the mark' with the video and expressed regret. Samsung has since released a mocking response ad on May 15, promoting its Galaxy Tab S9 with the slogan 'Creativity cannot be crushed.'
Samsung released an “UnCrush” ad mocking Apple’s much maligned "Crush!' advert for the M4 iPad Pro: https://t.co/72FdntuWAF
Samsung has released a new ad mocking Apple's controversial "Crush!" video for the new iPad Pro. The ad mocks Apple's iPad Pro video that drew wide criticism for destroying creative tools under a hydraulic press. "Creativity cannot be crushed," Samsung's ad says. https://t.co/6vFmLthVUN
Samsung Trolls iPad 'Crush!' Ad, Says 'We Would Never Crush Creativity' https://t.co/BUZX1oKNlv
#Samsung responded to #Apple’s unpopular iPad Pro ‘Crush’ ad by releasing a video ad of its own to promote the Galaxy Tab S9 whilst making fun of Apple’s media embarrassment. https://t.co/QqbWSNbwpO
#Samsung Counters #Apple's 'Crush' Ad With 'Creativity Cannot Be Crushed' Campaign https://t.co/CpdzoTAfaK
'We would never crush creativity' — Samsung takes a swing at Apple's controversial 2024 iPad Pro advert, completely misses https://t.co/pFry2jG9Yj
Samsung mocks Apple for its 'Crush' ad 👀 https://t.co/J0m2LJnFqG
Samsung mocked Apple's infamous "Crush!" commercial with its own ad promoting a new series of tablets. Apple's fans rushed in to defend their favorite multi-billion dollar corporation: https://t.co/bZu7eTWeGZ #samsung #apple #ipad #tech #technology #fun #memes #ai #ad #ads https://t.co/aBBJCIDLZo
Samsung's half-hearted attempt to capitalize on Apple's Crush ad misses the point https://t.co/o3Fc8p1JmU #Apple
Samsung mocks Apple’s controversial “Crush” iPad Pro ad https://t.co/0qGvev7FVh by @ePandu
Samsung mocks Apple’s controversial “Crush!” iPad Pro ad, saying “creativity cannot be crushed” and then immediately mentioning AI https://t.co/YG4d3AWbh2
Samsung just released a 43-second response to the 'crush' ad Apple was lambasted for last week https://t.co/A0L4VknzWP
Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch https://t.co/yvHjqNR7fF
Days after Apple learned its lesson, apologized, and removed its controversial "Crush" ad for iPad Pro, Samsung is here with another poorly thought out ad promoting Galaxy Tab with AI. #UnCrush #iPad By @hillitech https://t.co/bp8GNdhZqQ
Samsung mocks controversial iPad Pro ad; ‘Creativity cannot be crushed’ [Video] https://t.co/cQrYz8BcZg by @nexusben
Samsung mocks controversial iPad Pro ad; 'Creativity cannot be crushed' [Video] https://t.co/FSyJjvOTSM by @nexusben
Apple’s “Crush” commercial, unveiled last week, has people infuriated by its destruction of analog creative tools. But the same company’s forays into A.I. are more sinister still, writes @phillpstribune. https://t.co/MGdWPPWhsd
Apple issued a rare apology over their newest iPad commercial after the brand faced backlash from users saying the advertisement opposed the spirit of human creativity. READ: https://t.co/E95mysOwqz https://t.co/sxYLVsCmmO
Apple is sorry for destroying camera gear and creative tools in its controversial new iPad Pro ad. https://t.co/SJ5SZMUxi4
It’s not every day that Apple has to publicly backtrack and pull an advertisement. Yet, here we are, witnessing the fallout from their latest iPad ad. https://t.co/Rvi4yRN5WN
Apple says, 'We're sorry' for 'Crush' iPad Pro ad that seems to demolish creativity https://t.co/ZEAucditbr
Apple has apologized after the backlash over a new iPad Pro commercial. The video was shared by Apple CEO Tim Cook and featured a hydraulic press methodically flattening a collection of vintage instruments, video games and audio equipment. https://t.co/UPQUbSR0hP
Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet. Instead, the company received vocal blowback for appearing to destroy beloved physical tools used by artists. https://t.co/77uhw7D5Tb
Apple apologized for its controversial Crush! iPad Pro ad after backlash from the creative community: "We missed the mark with this video, and we’re sorry.” https://t.co/p8CPDxkLvK https://t.co/z0MZQqEAtq
Why Apple's new iPad Pro ad has sparked backlash and an apology https://t.co/qEhOAx3AfM
Apple Apologizes for Triggering Creatives With iPad Pro ‘Crush!’ Commercial #applenews https://t.co/aPBIo8mnrB https://t.co/UzKGOljtE2
Apple Inc. issued a rare apology for an advertisement touting its latest iPad Pro that upset many creatives and other customers. The company also said it won’t air the ad on television as planned. https://t.co/oBm3V0Q9YQ
Apple apologizing for its iPad Pro ad is absurd and embarrassing https://t.co/s1hEPvEbEV
Apple took the unusual step of apologizing for a short advertising video promoting the company’s new iPad Pro tablet https://t.co/RaKGOT0Flw