A Mozilla research report reveals that major tech companies, including Apple and others, lack adequate ad transparency tools, potentially enabling disinformation and manipulation. The report assessed 12 tools from EU tech giants, highlighting the need for improvement.
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Ad transparency tools allow the public to assess the role of advertising the world's most used tech platforms. With @CheckFirstHQ, we tested 12 of these tools from the largest tech companies in the EU, and while not perfect, it’s a start: https://t.co/6baPKGVT3v
A new report suggests that every tech giant has failed to provide crucial ad transparency tools to its user base, leaving the door open for disinformation and manipulation. By @Amber_M_Neely https://t.co/5VxfYW4L7P
The #DSA requires the largest online platforms and search engines to have ad transparency tools, so we partnered with @CheckFirstHQ to test 11 companies’ tools to see which ones are ready for action. Read our recommendations for all 12 tools here:⤵️ https://t.co/6baPKGVT3v
Big Tech’s ad transparency tools are still woeful, Mozilla research report finds https://t.co/2JsTlLOHWd