Amazon has struck a deal with the UK's largest publisher, Reach, to obtain customer data for targeting online advertising. This comes as Google discontinues third-party cookies, prompting the media industry to respond. The deal is seen as a landmark response to Google's move.
$AMZN... never going to be a $TSLA Optimus customer, so lop 60% of eCommerce off the TAM https://t.co/Ly9zqE9od6 https://t.co/mMjQ3zibjl
#FPTech: #Amazon partners with UK biggest online publisher #Reach to buy #addata days after #Google killed cookies https://t.co/dyOWUd2owK
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation via @nicola_agius https://t.co/4QUhbqo1oL
Amazon strikes ad data deal with Reach as Google kills off cookies https://t.co/YFCRbUNPhA
Amazon strikes a deal with the UK's largest publisher Reach over obtaining customer data to target online advertising, as Google kills off third party cookies (@danielthomasldn / Financial Times) https://t.co/mrGfJetNYS https://t.co/J1HvY2FuLU
$AMZN ❖ Amazon strikes ad data deal with Reach as Google kills off cookies Tech giant Amazon has struck a deal with the UK’s largest publisher Reach over obtaining customer data to target online advertising, as the media industry scrambles to respond to Google’s move to axe…