Starting January 29, Amazon Prime Video will introduce an ad-supported version, while offering viewers the option to pay an additional $2.99 per month for an ad-free experience. This change has prompted discussions among users regarding the value of the Prime service, which currently costs £8.99. Amazon UK has already begun notifying customers of the upcoming change, and it is set to take effect in the US as well. Users who choose not to pay the extra fee will see advertisements in their shows. This move by Amazon has raised concerns about potential profiteering, as expressed by some users and reflected in the sentiments of a press conference where Amazon executives addressed the issue.
I also got this email about Amazon Prime. Ads before wouldn't be a deal-breaker but in the middle of viewing would be a real pain. There have been some great shows recently - The Boys, Invincible, Vox Machina, The Expanse etc but seriously reconsidering. https://t.co/C0A4qoaeja
Amazon Prime have announced they will be introducing ads. Customers who wish to opt out will have to pay an extra £2.99 on top of the £8.99 subscription. At an earlier press conference, senior executives denied profiteering https://t.co/UlJPTjP6f8
Amazon Prime, a streaming TV service which I pay for, has written to tell me they will also be showing adverts in shows, or I can pay an extra £2.99 a month not to have them
Ahead of the same change coming to the US, Amazon UK has begun informing customers they will see ads in Amazon Prime Video, unless they pay more. By @WGallagher https://t.co/Dbjdf0B3GH
Amazon notifies Prime Video users ads will start unless you pay more. https://t.co/gTjhxgOEqc Click the image to read more:
Amazon bringing ads to Prime Video is making me question whether Prime is still worth it https://t.co/A2vooMg4IL
Amazon Prime Video Will Charge Extra to Remove Ads, Starting Jan. 29 - CNET https://t.co/H434msofFg
Starting in late January, viewers will have the option of paying an extra $2.99 per month for Amazon Prime Video without advertisements. https://t.co/5WONjedoz0