Amazon Prime Video is notifying users that ads will be introduced unless they pay more. The move, set to start in 2024, is seen as the beginning of an ad-supported streaming war. Customers in the UK have already been informed about the change, with an option to pay extra to avoid ads. The announcement has sparked mixed reactions among users, with some expressing concerns about the impact of ads on their viewing experience and considering their subscription choices.
I also got this email about Amazon Prime. Ads before wouldn't be a deal-breaker but in the middle of viewing would be a real pain. There have been some great shows recently - The Boys, Invincible, Vox Machina, The Expanse etc but seriously reconsidering. https://t.co/C0A4qoaeja
Amazon Prime, a streaming TV service which I pay for, has written to tell me they will also be showing adverts in shows, or I can pay an extra £2.99 a month not to have them
Ahead of the same change coming to the US, Amazon UK has begun informing customers they will see ads in Amazon Prime Video, unless they pay more. By @WGallagher https://t.co/Dbjdf0B3GH
Four years after Disney+’s debut set off the subscription-based streaming war, the introduction of Amazon Prime Video’s ads tier in 2024 heralds the ad-supported streaming war. https://t.co/wcCpqPVR1R
Amazon notifies Prime Video users ads will start unless you pay more. https://t.co/1rR5CFH2NI Click the image to read more: