Recent studies and surveys have highlighted the evolving nature of TikTok's user engagement and its role as a news source for Gen Z. A poll by Xochitl Bott Rivera revealed that Gen Z prefers TikTok over traditional outlets like Google for news. Concurrently, research including a survey of 2,745 adults who use TikTok, conducted by the Pew Research Center and reported by TechCrunch and others, found that 48% of adult TikTok users have never posted a video. The same survey revealed that a typical user hasn't updated their bio, indicating a passive consumption pattern among the majority. Despite this, TikTok is encouraging more active participation by promoting photo posting, which reportedly generates 2.9x more comments, 1.9x more likes, and 2.6x more shares than videos. The Pew Research Center's study also found that the top 25% of users contribute to 98% of all public videos, and 40% of users find the 'For You' page interesting.
A survey of 2,745 US adult TikTok users: the top 25% post 98% of all public videos, the typical user rarely posts, 40% say For You is interesting, and more (@_bestvater / Pew Research Center) https://t.co/MiBtAGiUSl 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/7ZWlBf5g6l
A new study published by the Pew Research Center reveals the way in which US adults use TikTok. https://t.co/kWlamtK65p
TikTok is encouraging people to post photos, which they claim, compared to videos, can get: 2.9x more comments 1.9x more likes 2.6x more shares Interesting move for the app FKA as the short-form video app 📲 https://t.co/U4pWIVdEtu
A survey of 2,745 adults who use TikTok revealed that 48% of respondents have never posted a video, and a typical user hasn’t even updated their bio https://t.co/EiAJI4xORW
Only half of TikTok users actually post on the platform, new report finds https://t.co/sAkhTe0TqJ
Almost half of adults on TikTok have never posted a video, research shows: https://t.co/s9urpfzVEi by TechCrunch #infosec #cybersecurity #technology #news
Almost half of adults on TikTok have never posted a video, research shows https://t.co/g9pzTi1Hfo
Polls reveal that Gen Z are using TikTok as their source for news over other outlets like Google. | By Xochitl Bott Rivera https://t.co/aPr35AY7Ms