Web3 analytics firm Cookie3 has rolled out “Snaps,” a decentralized InfoFi platform that rewards social-media creators for producing high-quality, high-impact content. The service, hosted on cookie.fun, scores users on factors such as trust, loyalty and engagement and converts those scores into token-based rewards. Snaps closely mirrors the structure of Kaito’s popular “Yaps” programme but removes listing fees and lets any project upload reward pools. Early access is invite-based—users received up to 15 referral codes each—and Cookie3 says the first public campaign and leaderboard will open within the next 24 hours. The launch triggered a sharp market reaction: posts tracking the token show the native $COOKIE coin climbing 29% overnight to roughly US$100 million in fully diluted value. Creators and investors also highlighted new features such as real-time social-graph analytics and a points system that favours sustained coverage of individual projects. Snaps’ debut intensifies competition in the fast-growing InfoFi sector, where platforms including Kaito, Wallchain and Ethos are vying to translate online mindshare into financial incentives. Industry participants expect the added rival to raise payout levels and broaden the data sets available to crypto-focused AI agents.