Novo Nordisk's experimental obesity drug demonstrated up to 24% weight loss in a small study, highlighting its potential as a next-generation treatment in the competitive obesity drug market. Eli Lilly's orforglipron, set for a 2026 launch, is also expected to reshape the market, with Citi projecting over $40 billion in sales by 2030, surpassing Bloomberg consensus estimates. Both Novo Nordisk and Eli Lilly, dominant players globally, now face emerging competition from China. Innovent Biologics recently received Chinese approval for its obesity drug mazdutide, which targets GLP-1R and GCGR receptors to increase energy expenditure, marking a significant step in China's efforts to address obesity and diabetes through local innovation.
Additionally, Syntes Bio, a startup founded by Bob Langer, has raised $33 million in Series A funding and plans to enter clinical trials this year. Despite these advances, Novo Nordisk reportedly misread the US market for its weight loss drug Wegovy, with internal warnings about insufficient launch preparedness. The obesity treatment landscape is evolving rapidly, with new oral alternatives also emerging to challenge established therapies like Ozempic.