Texas A&M Partners with Haas Factory Team to Sponsor Cole Custer in Coca-Cola 600, Joins IndyCar with Felix Rosenqvist

Texas A&M University has entered into a partnership with the Haas Factory Team in NASCAR, marking the university's return to motorsports. As part of the collaboration, Texas A&M will be the primary sponsor for driver Cole Custer in the Coca-Cola 600 race scheduled for May 2025. Additionally, Texas A&M will serve as an associate sponsor of the No. 41 car throughout the NASCAR season. Beyond NASCAR, Texas A&M is also making its debut in IndyCar with driver Felix Rosenqvist in 2025. The partnership emphasizes innovation and shared values between the university and the racing teams. Separately, Cadillac is set to join the Haas team in Formula 1 next year, continuing the trend of American involvement in motorsports.