The Super Bowl LVIII witnessed a significant increase in female viewership, attributed largely to the 'Taylor Swift effect.' A record 58.8 million women watched the game, marking a 9% increase from the previous year and making up 47.5% of the total audience, the highest composition ever. Notably, female viewership in the ages 12-17 group surged by 11%, and the 18-24 age group saw a 24% increase. This demographic shift contributed to the Super Bowl setting a new record for overall viewership, with 123.7M tuning in. The Chiefs dynasty, the quarterback matchup, and the overtime finish were also significant, but Taylor Swift's influence was highlighted as a key driver of the record ratings.
Taylor Swift effect hits the Super Bowl as FIVE MILLION more female viewers tuned in https://t.co/JGtCGWwlcP https://t.co/IWiGyVG8j7
Super Bowl LVIII sees record female viewership amid Taylor Swift hype: report https://t.co/efY7FNtJcS
In addition to helping draw the largest audience in Super Bowl history, pop empress Taylor Swift sparked the game's record audience of women, 58.8 million of them. https://t.co/xOLXLIPeWe
Taylor Swift scores: Thanks to her, women flocked to watch Super Bowl https://t.co/JaOKgQqDDm
Women proved to be a dominant part of Super Bowl LVIII’s record ratings, fueled heavily by the Taylor Swift Effect: Females age 18–24: Up 24% YoY Females age 12–17: Up 11% Overall female viewership: Up 9% Women comprised 47.5% of the game’s total audience—the game’s most ever.
Female Viewership Skyrockets For Super Bowl https://t.co/klLW1wAuZJ
The Super Bowl set a female viewership record, and there's one reason why: Taylor Swift. The data is mind-boggling. DETAILS: https://t.co/7T9cH1dJqn https://t.co/3YkJo75Zk7
A demographics breakdown shows Taylor Swift’s impact on Super Bowl ratings https://t.co/pRa2KCZ68H
#SuperBowlLVIII attracted a record 58.8 million female viewers, marking a 9% increase from last year 📈 Women accounted for 47.5% of the total audience, the highest proportion ever. 🏈📺 https://t.co/I1tAQ3tcpY
The Taylor Swift effect was real for this year's recording-breaking Super Bowl: • Female viewership ages 12-17 up +11% • Female viewership ages 18-24 up +24% Women also represented 47.5% of the total audience for this year's Super Bowl — an all-time high. (h/t @paulsen_smw) https://t.co/koBzRiao5n
The Chiefs dynasty, the QB matchup and the overtime finish all contributed to 123.7M tuning into the Super Bowl. But @MarkKreidler thinks you're crazy if you don't think Taylor Swift played a significant role in driving record ratings. >https://t.co/Bf8xDRS4ac https://t.co/NKBal3mSxz
Taylor Swift effect contributes to record women’s Super Bowl ratings https://t.co/U3NE9vHfMr https://t.co/LMQMr0oS2J
Taylor Swift effect: - 58.8 million women watched the Super Bowl — the most ever, and an increase of 9 percent from last year. - Women made up 47.5 percent of the total audience, the highest composition ever. - 18-34 demo up 10 percent. https://t.co/9DguQj9P1d