The first Las Vegas Super Bowl, Super Bowl LVIII, powered entirely by renewable energy, made history as the most-watched telecast in U.S. history, with over 123 million viewers. The event's success was attributed to the hardworking southern Nevadans. The Super Bowl between the Kansas City Chiefs and San Francisco 49ers, along with storylines involving Taylor Swift, contributed significantly to the viewership. Swift's involvement brought more eyes to the sport, with her appearance for 54 seconds being defended as a strategy to grow the NFL brand. The business aspect of hosting the Super Bowl in Las Vegas was also a topic of discussion.
Last Sunday’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers broke records with over 123 million viewers tuning in for #SBLVIII across the U.S. Many football fans also watched the game overseas, with the State Department hosting some epic watch parties. https://t.co/bFIBooOLG1
There was NOTHING WRONG with Taylor Swift being shown at the Super Bowl for 54 seconds of a 4 hour broadcast. Those upset need to realize that for the NFL, the Super Bowl is not about the hardcore football fan. It’s about growing the NFL brand. https://t.co/TaQX7AXko3
Co-hosting @SiriusXMNFL 2-6 pm ET with @ZigSportsVoice. Guests include three draft prospects -- @greenfield_74 (2:35), @Ray_Davis07 (3) & @kimanividal (5:35) -- PLUS @BlairKerkhoff (3:35) talking @Chiefs!!!
About to hop on @SiriusXMNFL to talk about the business side of Las Vegas' first Super Bowl. https://t.co/ejjeUwlHmv
Super Bowl viewership reached new heights last Sunday. @MarkKreidler writes that the storylines the 49ers, Chiefs and Taylor Swift generated are the reason why. >>https://t.co/Bf8xDRRwkE https://t.co/VnXlp1rbOA
We are just getting started on our first offseason edition of Press Coverage on @SiriusXMNFL with @jetswhispers & yours truly. With you until 2p ET. We'll talk #Commanders with @john_keim & take a look at the business aspect of #SuperBowlLVIII in Vegas with @byajperez.
Taylor Swift has done wonders for the NFL bringing more eyes to the sport, but the NFL and Travis Kelce have also done something major. Humanized her even more. https://t.co/tRv6iNauiX
Taylor Swift has done wonders for the NFL bringing more eyes to the sport, but the NFL and Travis Kelce have also done something for her Humanized her.
The first Las Vegas Super Bowl in history. The first 100% renewable energy-powered Super Bowl in history. The most watched telecast in U.S. history. All made possible by the hardworking southern Nevadans who made #SuperBowlLVIII such a success. https://t.co/rRBhllYo0n