Super Bowl LVIII, featuring the Kansas City Chiefs against the San Francisco 49ers, has set a new record as the most-watched television broadcast in U.S. history, with an estimated viewership ranging from 125 to 150 million and a total unduplicated audience of 202.4 million. This historic event, held in Las Vegas, not only became the longest Super Bowl game ever but also the most-streamed, with Usher's halftime performance attracting an average of 129.3 million viewers, the highest ever for a Super Bowl halftime show. Significantly, the game saw an unprecedented increase in female viewership, attributed largely to pop star Taylor Swift's attendance, contributing to a record 58.8 million female viewers, a 9% increase from the previous year. Women made up 47.5% of the total audience, with notable increases in the 18-24 and 12-17 female demographics, highlighting the 'Taylor Swift effect' on the Super Bowl's ratings. Despite its record-breaking viewership, Super Bowl LVIII was watched by 37% of America.
Taylor Swift effect hits the Super Bowl as FIVE MILLION more female viewers tuned in https://t.co/JGtCGWwlcP https://t.co/IWiGyVG8j7
Super Bowl LVIII sees record female viewership amid Taylor Swift hype: report https://t.co/efY7FNtJcS
In addition to helping draw the largest audience in Super Bowl history, pop empress Taylor Swift sparked the game's record audience of women, 58.8 million of them. https://t.co/xOLXLIPeWe
Women proved to be a dominant part of Super Bowl LVIII’s record ratings, fueled heavily by the Taylor Swift Effect: Females age 18–24: Up 24% YoY Females age 12–17: Up 11% Overall female viewership: Up 9% Women comprised 47.5% of the game’s total audience—the game’s most ever.
The Super Bowl set a female viewership record, and there's one reason why: Taylor Swift. The data is mind-boggling. DETAILS: https://t.co/7T9cH1dJqn https://t.co/3YkJo75Zk7
A demographics breakdown shows Taylor Swift’s impact on Super Bowl ratings https://t.co/pRa2KCZ68H
Super Bowl LVIII became most-watched TV broadcast since moon landing. What are other top watched events?. https://t.co/Ha8PqaaYIY Click the image to read more:
Super Bowl LVIII became most-watched TV broadcast since moon landing. What are other top watched events? https://t.co/mWbMHFjtkF
#SuperBowlLVIII attracted a record 58.8 million female viewers, marking a 9% increase from last year 📈 Women accounted for 47.5% of the total audience, the highest proportion ever. 🏈📺 https://t.co/I1tAQ3tcpY
The Taylor Swift effect was real for this year's recording-breaking Super Bowl: • Female viewership ages 12-17 up +11% • Female viewership ages 18-24 up +24% Women also represented 47.5% of the total audience for this year's Super Bowl — an all-time high. (h/t @paulsen_smw) https://t.co/koBzRiao5n
Super Bowl LVIII was the most-watched American television broadcast in a generation. https://t.co/nrTvZr5cOA https://t.co/xF4HCy60U8
Super Bowl LVIII was the most-watched American television broadcast in a generation, averaging 123.4 million viewers. It approached the all-time most-watched US television broadcast when an estimated 125 to 150 million viewers watched the moon landing. https://t.co/qK9YoN1CuO https://t.co/QJlUUxcoAz
Taylor Swift effect: - 58.8 million women watched the Super Bowl — the most ever, and an increase of 9 percent from last year. - Women made up 47.5 percent of the total audience, the highest composition ever. - 18-34 demo up 10 percent. https://t.co/9DguQj9P1d
Taylor Swift effect contributes to record women’s Super Bowl ratings https://t.co/PXeXw3vrcV https://t.co/OHz7G52Gow
Popstar Taylor Swift’s attendance at the Super Bowl is believed to have boosted the game’s TV ratings. https://t.co/j3ggmSNlN1
What do you think was behind the Super Bowl becoming the most-watched TV event in U.S. history? Over 123 million people watched it this year, according to Nielsen data. https://t.co/fcCDgSAJYj
Super Bowl LVIII—the longest Super Bowl game ever—will go down as the most-watched program in television history: https://t.co/4dFqLUAzfl
This year’s #SuperBowl has become the most-watched telecast in TV history, bringing in 123.4M viewers to set the record for most people ever watching a broadcast. 📈 It also included many trailers, including #DeadpoolWolverine, #KungFuPanda 4, & more. 🤩 https://t.co/vvJSMhMb35 https://t.co/LmavtDjunO
From Super Bowl LVIII to the moon landing, here are TV's most-watched broadcasts https://t.co/vajCxcolvm
Super Bowl Draws Largest U.S. TV Audience Since Moon Landing. Read more: https://t.co/UjhMtOkwAV An estimated 123.4 million viewers tuned into this year's Super Bowl, marking it as the most-watc...
Super Bowl LVIII, which saw the Kansas City Chiefs face the San Francisco 49ers, has officially become the most-watched telecast in TV history. https://t.co/7qSjLdluHa
Yes, Sunday's Super Bowl was the most watched American broadcast since the Apollo 11 moon landing. But... First moon landing was watched by 64% of America. Super Bowl 58 was watched by 37% of America.
In a rundown of the most-watched broadcasts in history, Super Bowl games make up nearly all of the top 30. But the big game's viewership still pales in comparison to a TV event that took place more than a half-century ago. https://t.co/3stWI0x68O
Here are the reasons why more people watch this year's Super Bowl than any Super Bowl before. Yes, Taylor Swift is one of those reasons: https://t.co/gHAXOYwYOd
The 2024 Super Bowl reportedly earns the most viewers for any telecast since the moon landing in 1969 https://t.co/ltVkwqiayK
#SuperBowlLVIII was the most-watched telecast in history https://t.co/YutYkJNMgX
🚨Record-setting Super Bowl LVIII🚨 *Total unduplicated audience of 202.4 million -- highest on record *123.7 million avg. viewers -- most-watched telecast in history *Most-streamed Super Bowl *Usher's halftime performance avg. 129.3 million viewers -- most-watched ever https://t.co/6g1u773Sya
Super Bowl 58 Had The Most Viewers For Any Telecast Since The MOON LANDING https://t.co/HniL0TXTXy https://t.co/QaO4JrvzB0
Super Bowl LVIII in Las Vegas was the second most-watched U.S. television broadcast, with an estimated 125-150 million U.S. viewers 🏈 It ranks behind only the 1969 Apollo moon landing in U.S. history viewership 📺 https://t.co/uMvbDMI02F
The longest Super Bowl game will also go down as the most-watched program in U.S. television history. https://t.co/aoQ9e2mYQw
Super Bowl 2024 was the most-watched TV broadcast since the moon landing https://t.co/F0BLlrvcia
The audience for Super Bowl LVIII was so large that it approached the all-time most-watched television broadcast in the United States set in 1969 when an estimated 125 to 150 million viewers watched the Apollo 11 moon landing. https://t.co/qK9YoN14Fg https://t.co/7xL47vtZCz
Super Bowl LVIII, which aired on CBS Sunday, was the most-watched program in television history, CBS Sports says. https://t.co/BQsOcgc9ji https://t.co/ObMQLk50Uf
Super Bowl LVIII—the longest Super Bowl game ever—will go down as the most-watched program in television history. https://t.co/4dFqLUAzfl
The longest Super Bowl game will also go down as the most-watched program in television history. https://t.co/L8gpEyUbZj