Online betting for Super Bowl LVIII experienced a significant increase this year, with a surge in gamblers placing wagers just before kickoff. Data from GeoComply reveals a more than 22% rise in betting compared to last year. New Jersey sportsbooks saw a $141.6 million intake from Super Bowl wagers, marking a 30% increase from the previous year. Kentucky residents placed over $17 million in bets for the Super Bowl, with 200,000 people making more than one million bets. In Missouri, there were 431k attempts to log into sports betting apps over the Super Bowl weekend, despite sports betting being illegal in the state, showing a 51% increase from the previous year. BetMGM reported a 30% increase in Super Bowl bets and a 72% rise in new customers.
BetMGM says it took 30% more bets on the Super Bowl this year and had 72% more new customers.
There were 431k attempts to log into sports betting apps in Missouri over Super Bowl weekend, GeoComply says. It was the most in any state where sports betting is illegal and a 51% increase from last year.
Kentuckians bet big on the Super Bowl. A spokesperson for Kentucky's Public Protection Cabinet tells me 200,000 people placed more than one million bets through mobile and retail wagering for a total of more than $17 million. https://t.co/5t3HoIkMn6
FYI: New Jersey sportsbooks took in $141.6 million in #SuperBowl wagers. The total is up 30% from 2023 Super Bowl handle of $109.3 million. New Jersey sportsbooks -- comprised of 12 retail books and 18 mobile apps -- won ~$8.5 million, for a 6% hold rate.
Online betting for Super Bowl LVIII saw a significant increase this year, with a surge in gamblers waiting until just before kickoff to place their wagers 💰 Data from GeoComply shows that betting increased by more than 22% from last year 📈