Authentic Brands Group, the owner of Sports Illustrated, has filed a lawsuit against Manoj Bhargava, the creator of 5-Hour Energy, and the publishing company he controls. The lawsuit accuses Bhargava of failing to make millions of dollars in payments for the rights to publish the magazine. The legal action has been described as a result of Bhargava's behavior, which was likened to that of a 'gangster'. This dispute has led to a mudslinging saga involving the venerable magazine. Furthermore, Authentic Brands Group alleges that Bhargava and his Arena Group attempted to pressure the company to 'cry uncle' before Minute Media was eventually chosen as Sports Illustrated's new publisher.
NEW on @FOS: Authentic Brands Group—the licensing company that owns Sports Illustrated—alleges in a federal lawsuit that Manoj Bhargava and his Arena Group tried to get ABG to "cry uncle” before Minute Media was tapped as SI's new publisher. https://t.co/2C8FYhgSa7
NEW on @FOS: Authentic Brands Group—the licensing company that owns Sports Illustrated—alleges in a federal lawsuit tha Manoj Bhargava and his Arena Group tried to get ABG to "cry uncle” before Minute Media was tapped as SI's new publisher. https://t.co/2C8FYhgSa7
The weird mudslinging saga of venerable magazine ‘Sports Illustrated’ is now the subject of a lawsuit filed by Jamie Salter’s Authentic Brands Group against its former publisher Manoj Bhargava. https://t.co/JQZW0Dr5Ui
Authentic Brands Group, which owns Sports Illustrated, sued Manoj Bhargava, saying the 5-Hour Energy creator and the publisher he controls owe millions in missed payments https://t.co/51lEndcnAr https://t.co/51lEndcnAr
Sports Illustrated owner Authentic sues Arena and Manoj Bhargava, who ‘behaved like a gangster’ https://t.co/i3Z1ycDuk5 https://t.co/UsXK6HZ61Q
Sports Illustrated's owner is accusing energy drink mogul Manoj Bhargava of failing to pay millions of dollars for the rights to publish the magazine. https://t.co/IwKetcISfq
Minute Media—the company that acquired the license to publish Sports Illustrated—has sent new contracts to multiple SI staffers, sources tells @FOS. As I reported before, MM is expected to hire the majority of SI writers/editors who worked for Arena. Background⤵️…