The PGA-LIV merger talks have been extended, leading to exhaustion among fans. Many are only interested in watching the majors, indicating a decline in casual fan engagement. LIV Golf is rumored to have generated less than $100M in revenue during the 2023 season, with minimal TV revenue. The move of players like Rahm to LIV has reduced the gravity of big-time PGA Tour events. Additionally, LIV Golf's ratings and income suggest significant losses due to low event viewership.
LIV Golf continues to poach major PGA players with massive financial commitments But a new report on their ratings and income suggests that they’re losing an absolute fortune because almost no one’s watching their events https://t.co/tSY3arJC65
The key here is Liv golfer. That’s why he’s being dragged. When he was a PGA tour golfer he was beloved on tour. This would have been swept under and barely mentioned. But certainly not with the heading of “pga tour golfer” https://t.co/g1ycfssrOj
Seeing Rahm's absence on paper solidifies something I've been feeling: His move to LIV substantially reduces the gravity of big time PGA Tour events. Kapalua carries less weight than in the past, and I am more aware of my lack of excitement about watching and covering it. https://t.co/5UlwYy6qFn
🚨💰⛳️ #FINANCIALS — LIV GOLF is rumored to have generated less than $100M in revenue during the 2023 season with an estimated $2-3M in TV revenue (the CW does not pay the league for broadcast rights), sources tell @GOLF_com https://t.co/4KNVybOhjP
The news of a PGA Tour and LIV Golf merger shocked the golf world this summer. @_DavidRumsey takes a look at what’s happened since the initial announcement. https://t.co/ZcUSp5md4r https://t.co/oFNtQTlTra
The PGA-LIV merger talks being extended is a bummer for golf. Many fans are just exhausted by the whole experience — they stopped following updates, aren't excited about any PGA or LIV events, and only plan on watching the majors. That’s a quick way to eliminate the causal fan.