The NFL's global audience for Super Bowl LVIII increased by 10% in 2024, with over 62 million viewers outside the U.S. Canada had 10.1 million viewers, up 16%; Mexico had 8.7 million, up 5%; and Germany had 1.9 million, up 13%. The game reached approximately 210 million viewers, nearly 2/3 of Americans, making it the most-watched television event of all time. The NFL attributes the growth to increasing global interest in the game.
New numbers released from the NFL show that 62.5 million people around the world, outside of the United States, watched the Kansas City Chiefs defeat the San Francisco 49ers. https://t.co/4Mw0NogWPN
The NFL on their popularity increase: "The global interest in our game continues to grow rapidly, from fandom to participation, and the increase in international viewership underlines this," said Peter O'Reilly, the NFL's executive vice president for club business, major events… https://t.co/qJmQeizzUr
Yup. 95% of NFL viewers aren’t playing tackle football on the weekends. Similar numbers for MLB fans, NHL fans. Golf is the inverse: Most fans of pro golf also play the sport regularly. At the end of the day, how much do they really care about 100 guys making absurd money https://t.co/WmTmc2WtIo
The NFL said Wednesday that more than 62 million people outside the U.S. watched this year's Super Bowl, a 10% increase from 2023. https://t.co/zOc1yTQgwh
From NFL: Mexico: average of 8.7 million viewers, up +5% Canada: average of 10.1 million viewers, up +16% top 5 most-watched English-language broadcasts on record in Canada. Germany: average 1.9 million viewers, up +13% year-on-year.
NFL revealed that Super Bowl LVIII reached approximately 210 million viewers – nearly 2/3 of Americans – across CBS Network and its partners. According to Nielsen's National panel measurement, Super Bowl LVIII was the most-watched television event of all time. #SuperBowlLVIII
The NFL increased its global audience for Super Bowl LVIII to about 1/4 of what it was in the USA. But the league doesn't give reasons the audience grew -- which is good or bad depending on how you feel about a certain pop star who dates a tight end. https://t.co/G0WaEJCmhK
Global Super Bowl audience grew 10% in 2024, NFL says https://t.co/7vYFOZhcdE
Average Super Bowl LVIII viewership across the world: 🇨🇦 Canada: 10.1 million, up 16% 🇲🇽 Mexico: 8.7 million, up 5% 🇩🇪 Germany: 1.9 million, up 13% 🇦🇺 Australia: 1.2 million, up 6% 🇬🇧 United Kingdom: 1.2 million, up 18% https://t.co/Ed6ZF2YDx7
Glass half full: the international audience for the Super Bowl increased to 62.5 million. Glass mostly empty: there are 7.67 billion people who don't live in the United States. Is the NFL truly moving the needle globally? https://t.co/A1APQXNjnJ