The NFL has announced its decision to play a doubleheader on Christmas Day, marking its Christmas Wednesday debut. This move is seen as a significant challenge to the NBA's traditional dominance of the holiday sports schedule. Colin Cowherd described the NFL's move as a 'tipping point' in the competition between the two leagues, suggesting that the NFL is deliberately positioning itself to overshadow the NBA during a crucial time. Furthermore, the NFL's Christmas games are set to ignite a bidding war among league broadcast partners, with substantial media rights being auctioned for the event. This strategic decision by the NFL not only intensifies its rivalry with the NBA but also promises lucrative opportunities for broadcasters.
The NFL is returning to Christmas this season, with action to be played on Dec. 25—a Wednesday. @JasonGay on the league’s strange but powerful flex—and why TV networks are happy for more. https://t.co/zchBsm66SI https://t.co/zchBsm66SI
NFL reportedly auctioning Christmas Day media rights https://t.co/Q4ZEphtgDx https://t.co/v5AH7w5J9B
The NFL's Christmas Wednesday debut this December will include a bidding war for the doubleheader 🏈📺 @MMcCarthyREV breaks down how much league broadcast partners can expect to pay for the games @FOS 💰💰 ✍️📰⬇️ https://t.co/LuEU2vdWKJ
The NFL has said ‘We’re going to squeeze you,’ and I do believe that is a tipping point. That Christmas Day mattered a lot to the NBA, and those NFL games put a blanket over it.” ⬇️ https://t.co/SjW1daOnNE
Colin Cowherd: NFL Christmas Day schedule ‘tipping point’ in battle against NBA https://t.co/pQqiTdK2ea https://t.co/dy4NZm5jUf
"Will you watch the games? Yes you will." — @ColinCowherd on NFL announcing football will be played on Christmas https://t.co/4vXG1yMGAZ