The NCAA Women’s College Basketball championship game, featuring South Carolina and Iowa with star player Caitlin Clark, broke records with 18.7 million viewers. The game was the most-watched basketball broadcast since 2019. The historic viewership prompted WNBA teams to move to larger arenas and increased ticket demand. Caitlin Clark, expected to be the No. 1 pick in the WNBA draft, has garnered significant attention, with teams like the Phoenix Suns already promoting matchups against her. The game's success highlighted the surge in women's sports and the growing popularity of women's basketball.
There will never be another 2️⃣2️⃣ at @IowaWBB again 💛🖤 Caitlin Clark's jersey has been retired by the Hawkeyes after a legendary four-year career, the school announced. https://t.co/Go3HcOHURR
Iowa announced it will retire Caitlin Clark's No. 22 👏 https://t.co/skvrjIytfG
Caitlin Clark is expected to join the Fever in the upcoming WNBA draft. Are you getting in early on Indiana to win the title next season? 🤔 https://t.co/5kiUhQhice https://t.co/ejyj7eHkQN
Iowa has announced they will retire Caitlin Clark's No. 22 jersey 💛🐐 @CaitlinClark22 https://t.co/UDRiyz0xW5
Caitlin Clark’s jersey will forever hang from the rafters in Iowa 🐐 https://t.co/okQZawm91f
Caitlin Clark's No. 22 jersey is going up in the rafters. 💛 https://t.co/FF3V8MMzsj
🚨 The Iowa Hawkeyes announce they will raise Caitlin Clark's jersey to the rafters and officially retire No. 22. She will be the third player in program history to have their number retired. https://t.co/GHGkT8lZk4
Iowa has announced that they will be retiring Caitlin Clark’s No. 22 jersey 🔥 https://t.co/wlaNfK4mOD
WNBA’s Indiana Fever set for unprecedented national exposure https://t.co/HjsM94EDKk https://t.co/Dbjz4dnAol
The WNBA just announced that 36 of the Indiana Fever's 40 regular season games will be on national television. My reaction: "What about the other four?" #CaitlinClark
Caitlin Clark's potential impact is already on display in the Fever's broadcast schedule: https://t.co/RnA2n0clFb https://t.co/X151rLyCJs
WNBA TV slate focuses on Fever, likely No. 1 Caitlin Clark https://t.co/6cRm8yOYXX https://t.co/lMKbq7YCgM
ESPN announces full scope of record-setting NCAA Women’s Tournament https://t.co/KuwbRDn0b6 https://t.co/G82qQ0lsVU
Caitlin Clark can't stop setting March Madness betting records at sportsbooks https://t.co/1xSSwI1bvp https://t.co/IQlziLsxxB
NEWS: @CBSSports and @WNBA have announced a multi-year agreement that will feature the largest slate of games broadcast by the network. The Indiana Fever, expected to draft Caitlin Clark first overall, are featured three times on CBS and CBS Sports Network this season. https://t.co/UghmjFVyq1
Caitlin Clark's impact is bigger than basketball 🥹🫶 (via @uiowa) https://t.co/JEvVzzZ4eB
For the first time in history, the women’s NCAA final had much higher TV ratings than the men’s counterpart — making the criticism from those like Clay Travis look moronic in hindsight. | Opinion by @ColbyHall FULL STORY 🔗 https://t.co/SyUFRgHOUu https://t.co/w0chNY6Iq7
The 2024 NCAA women’s championship was @BetMGM's most-bet women’s sporting event of all time. Notably, Caitlin Clark player props were the most bet in either the men's or women's tournaments. She attracted 80% more bets than Zach Edey, who had the 2nd-most popular betting prop.
Here is a crazy alternate telecast stat and shows you how massive South Carolina-Iowa was. The Bird and Taurasi Show averaged 1.4 million viewers for SC-Iowa. The Monday Night Football with Peyton and Eli average for 2023? 1.24 million viewers (nine games)
Per the company: This year’s NCAA Women’s March Madness (57 games) across ESPN platforms averaged 2.2 million viewers, up 121% from the 2023 tournament, making it the most-watched women’s NCAA Tournament since ESPN acquired exclusive rights in 1996.
If you are looking to follow Caitlin Clark's games in the pros, click on the link below which has the broadcast outlet each Fever game will be on. https://t.co/zhuj42G03d
Caitlin Clark had more bets on her player props during #MarchMadness at @BetMGM than any player in either the men's or women's tournaments. She had 80% more bets than Zach Edey props (No. 2) and 380% more than DJ Burns Jr. (No. 3)
#WNBA releases details on national TV Schedule for 2024: -ESPN platform (25 regular season games) -CBS Television Network/Paramount+ (eight) -CBS Sports Network (12) -ION (43) -NBA TV (40) -Prime Video (21) -Playoffs and Finals on ESPN platforms https://t.co/Gx8Izzl6Zy
For the first time, the NCAA women’s basketball championship outdrew the men. UConn’s 75-60 victory over Purdue averaged 14.82 million. That was not enough to surpass the 18.87 million who watched South Carolina defeat Caitlin Clark and Iowa. https://t.co/SpoyqApItm
Within nine days, Caitlin Clark will go from game-planning to beat South Carolina to being drafted to join Gamecocks great Aliyah Boston in Indiana. But who will be drafted after her? @sabreenajm has a mock draft ⤵️ https://t.co/9HOQQR30lX https://t.co/mClJYMnF37
The 2024 WNBA broadcast schedule is out. The Caitlin Clark effect will carry over to the pros. https://t.co/H2OCSnPpQG
The 2024 NCAA women's championship between Iowa and South Carolina was the most bet women's sporting event of all time, per @BetMGM. Caitlin Clark had 80% more bets placed on her than the second-most bet player in the tournament, Zach Edey 😳 https://t.co/i81Lfi9GnE
The #IndianaFever, who will presumably draft #Iowa superstar Caitlin Clark with the No. 1 pick on Monday, just announced that 36 of their 40 regular-season games during the 2024 campaign will be nationally televised. | @TheAthleticWBB
The Caitlin Clark effect - Indiana hasn’t even had the chance to select Clark with its No. 1 overall pick yet, and this is the docket: https://t.co/4fi3d8ZHNw
The Fever (36 of 40 games), Aces (35), and Liberty (31) lead the way for featured games by the WNBA's national broadcast and streaming partners. So yeah, we'll be seeing Aliyah & Caitlin everywhere.
Fever news: WNBA national TV schedule is out and, no surprise, their scheduled is filled with appearances. Just four of 40 games are NOT on a national network. 2 CBS 2 ABC 6 ESPN/ESPN2 4 Prime 8 ION 13 NBA TV 1 CBS SN
WNBA releases national broadcast schedule #wnba https://t.co/Wud6hd5GFH
Here’s a summary from ESPN of this season’s women’s college basketball numbers on their platforms. The network is calling the viewership “unprecedented.” https://t.co/QekIU3mb2W
Caitlin Clark led all players (men's and women's) in player prop bets placed at BetMGM. Clark props received 80% more tickets than Zach Edey props and 380% more than DJ Burns props.
For the first time in college basketball history, the women’s national title game attracted more viewers than the men’s national title game. That’s why there should be no debate that #CaitlinClark is the women’s college basketball GOAT – Groundbreakingest Of All-Time.
For the first time in college basketball history, the women’s national title game attracted more viewers than the men’s national title game. That’s why there should no debate whether #CaitlinClark is the women’s college basketball GOAT – Groundbreakingest Of All-Time.
NCAA Women's Final Crushes Men's Viewership — Making Fragile Haters Look Like Buffoons | Column by @colbyhall https://t.co/SBoDAj743u
TV Ratings: Men’s NCAA Final Falls Short of Women’s Title Game for First Time https://t.co/jmiuzyg0VD via @thr
I watched women's college basketball Sunday for one reason...Caitlin Clark. We've seen this promo effect in American soccer (Messi, Beckham, World Cups etc.) You hook them and bring new fans into the tent, knowing 70% may leave. But 30% may stay. Any biz would take that growth. https://t.co/XNyXHeLMoO
🏀 Monday evening's WNBA draft will determine where collegiate stars like Iowa guard Caitlin Clark and LSU forward Angel Reese will land in their first seasons as pros. https://t.co/tLnXCOO8Es
Caitlin Clark has been a lock as the projected No. 1 WNBA draft pick. But there's movement among the other potential lottery picks. https://t.co/PkuMKX2AaL
From @TheAthletic: Caitlin Clark's last college game is over. Luckily, there’s no shortage of star talent around the U.S. Here are the 10 biggest stars who could take over (or re-take) the women’s game next season. https://t.co/Oluol74U4s
It is the first time the women's title game outdrew the men. It also was the second most-watched non-Olympic women’s sporting event on U.S. television. https://t.co/t7PmKGvcvy
Inside Wednesday’s Yahoo Sports AM ☀️🧵 FOR THE FIRST TIME EVER... the women's NCAA title game outdrew the men, with Iowa-South Carolina (18.7 million on ABC) topping UConn-Purdue (14.8 million on TBS). https://t.co/RalzNfniSw
ICYMI: For the first time ever the NCAA Women's Basketball Tournament Final outdrew the Men's. Read the latest on BSM⬇️ https://t.co/ixUwZYDmZE https://t.co/BxbNNT4WQ4
Caitlin Clark and Iowa Women’s Team Draw 4 Million More Viewers than Men’s NCAA Championship Game – But Ignorant WNBA ‘Stars’ Still Throw Shade at Clark – Jason Whitlock Weighs In via @gatewaypundit https://t.co/AHGwoRZ5uk
In the final numbers, the women's title game outdrew the men by four million viewers. ⏬ https://t.co/ZugkuQYR31
Indiana Fever picks first in star-studded WNBA draft with Caitlin Clark. See full draft order https://t.co/PpY0Rr9rzn
The 2015 FIFA Women’s World Cup final is the only non-Olympic women’s sporting event that garnered more viewers in U.S. television history history than the NCAA title game between South Carolina and Iowa. https://t.co/t7PmKGvcvy
An impressive run to the NCAA Championship game by Caitlin Clark and the Hawkeyes helped deliver some eye-popping viewership numbers. #NCAAWBB #NCAAChampionship @CaitlinClark22 #8NN https://t.co/xzvc5tJ3S8
After a dazzling college career that smashed records on and off the basketball court, #CaitlinClark's legacy as a trailblazing icon for women's sports is already secure. Now, as the 22-year-old prepares to be chosen with the No 1 pick in next week's #WNBA draft, experts are… https://t.co/4OH2DjqMtI
NCAA men's final sees viewership increase over 2023, but not enough to outdraw women's title game https://t.co/I9jp6oNytZ
For the first time, more people watched the NCAA women’s final game than the men’s, Nielsen said Tuesday. https://t.co/G1RSlR23lt
Caitlin Clark awards watch: All the honors Iowa star earned for historic 2023-24 season https://t.co/yHN8I6ykEd
How to watch 2024 WNBA draft where Caitlin Clark is expected to be No. 1 overall pick https://t.co/qgEbiy3vxJ
For the first time, the NCAA women’s basketball championship outdrew the men. https://t.co/dILGiHYq0y
NCAA men's final 14.82M viewers is an increase, but not enough to outdraw women's game https://t.co/OMVtyHdNqe
For the first time, the NCAA women's basketball championship outdrew the men. https://t.co/qihJlgHVld
MAGIC MOMENT: Caitlin Clark gets the seal of approval from an NBA legend as Iowa basketball star says goodbye to her collegiate career and hello to the WNBA. https://t.co/5BEBw2Nlkx
Women's NCAA Final earns huge historic feat over the Men’s Final https://t.co/oHCuJAqM4t
South Carolina’s 87-75 victory over Caitlin Clark and Iowa in the women’s NCAA championship game has achieved a pair of milestones. https://t.co/7gvOACVLmy
Women's NCAA title game outdraws the men's championship for 1st time ever https://t.co/iieHAc6hkM https://t.co/fRNUEOAQcG
For the first time ever, the 2024 NCAA women's basketball championship outdrew the men. https://t.co/4cMINhbJmO
For the first time ever, the NCAA Women's Basketball Championship outdrew its men's counterpart in viewership. A staggering 18.9 million watched undefeated South Carolina and Caitlin Clark's final game for Iowa. @MMcCarthyREV on "the week that made sports TV history" ⬇️
How UConn-Purdue men's championship TV ratings stacked up against women's title game https://t.co/Umtq9AJ8Vy
Star power or just better competitive game to watch? Women's NCAA title game outdraws the men's championship with an average of 18.9 million viewers (from via AP) https://t.co/DPGNI1iSJ4
Men's national championship game has lower viewership than women's for first time https://t.co/9C1d5H19Uz
Women’s final had 4.1 million more viewers than men’s final. https://t.co/lKRV7wrLUk
NCAA women's basketball final gets 4million MORE viewers than the men and UConn's win over Purdue - as Caitlin Clark and Iowa's loss proves more popular with 18.9m fans tuning in https://t.co/VIRksjCIsh https://t.co/z4Il7wSL7Y
South Carolina vs. Iowa drew over 4 million more viewers than UConn vs. Purdue 😮 https://t.co/Q8XGNqnvfj
For those dismissive of women’s hoops, here’s an eye-opener: NCAA women’s title game between @GamecockWBB and @IowaWBB drew 18.4 million TV viewers, compared to 14.4 million for UConn-Purdue for men. That’s a sizable butt-whipping.
"Sunday’s women’s final attracted 18.9 million viewers, according to Nielsen... Monday’s NCAA men’s final between Connecticut and Purdue was watched by 14.8 million." https://t.co/Qhp4d71NNF Clark is great (I'm a fan), but maybe *also* they shouldn't have the MBB game tip-off… https://t.co/i7I4DfA31d
Caitlin Clark brings an audience. Probably 70% of this was her. Men being on TBS Monday night vs women on ABC contributed too. Men’s tourney still smoked women’s in ratings overall. Will be interesting to see numbers without Clark next year. https://t.co/yJMxpRw16m
How much Caitlin Clark, other top picks in the 2024 WNBA Draft will make as pros https://t.co/jg67LNjAuh
Phoenix Mercury are already promoting a potential Diana Taurasi-Caitlin Clark game vs. the Indiana Fever https://t.co/FIKkHMylRh
Duke/NC State in the Elite 8: 15.1M views UConn/Purdue in the Natty: 14.8M views 🤯
Men’s national title game gets horrible ratings after starting at 9:20 on a Monday night. Meanwhile, the women had more viewers on Sunday afternoon. It’s not rocket science. Stop playing championship games late on Monday nights! https://t.co/cuxYYgeR7s
Viewership up slightly for NCAA men's basketball national championship, full tournament -- Men's title game trails women's for first time -- NC State-Duke Elite 8 most-watched game of tourney https://t.co/XUBZOHNKTS
South Carolina/Iowa: 18.9 million viewers. UConn/Purdue: 14.8 million viewers. Maybe playing a national title game at 9:20 on a Monday night isn't a great idea. https://t.co/UvMMtySE0U
The viewership numbers are in for the men’s & women’s 2024 NCAA Basketball National Championships: Men’s: 14.8 million Women’s: 18.7 million Invest in women’s sports.
🔥📺 18.9 million viewers for the Women’s Basketball Championship game! 🎤 Beat out the Grammys this year (17.1 million) 🏈 Surpassed the December SEC Football title game (17.5 million) 🐎 Topped the Kentucky Derby since 1983 🥇 Outshined all but two Tokyo Olympics telecasts
UConn-Purdue national championship averages 14.8 million viewers, slightly up from 2023 https://t.co/HbCkM4eXbA https://t.co/saEu1lTvKT
2024 men’s Final Four viewership slightly up from last year https://t.co/bQPYAsWtyu https://t.co/CCWePm3FFP
WNBA ticket prices already reveal Caitlin Clark's massive pull https://t.co/Edf8CQhpYS
UConn's win over Purdue averaged 14.8 million viewers. That's up slightly from UConn-San Diego State (14.69 million viewers). For the tournament: TNT Sports and CBS Sports say they averaged 9.9 million viewers for its 67 games, up 3% vs. 2023.
per very kind source: 14.823m for Purdue/UConn Men's NCAA Championship across TBS, TNT and truTV.
Here’s how much Caitlin Clark and the other top picks in the historic 2024 WNBA Draft will make as pros https://t.co/j0RVlVpbQK
National Championship Delivers 18.9M Viewers – Most-Viewed Women’s College Basketball Game on Record and Most-Viewed College Basketball Game (Men’s or Women’s) Ever on ESPN Platforms #ncaaw https://t.co/HJQrp4K7B7
Phoenix Mercury release tickets to see Caitlin Clark before 2024 WNBA Draft https://t.co/N36BIGTrAk
Sunday's championship, which sealed South Carolina's undefeated season and Caitlin Clark's last college game, was the most-watched women's college basketball game ever. https://t.co/oAHJfZlY7w
The Women’s College Basketball Tournament Outshone the Men’s. But It Got 99% Less TV Money. - https://t.co/KNmP1GFiX9
The @phoenixmercury are promoting a matchup against the Indiana Fever on June 30, with single-game tickets starting at $109 🏀 The team is feeding into the potential rivalry between Diana Taurasi and rookie Caitlin Clark 🤩 https://t.co/lPS6Cf6W0p
The men’s tournament semifinals on Saturday night had an average of 12.8 million viewers, a 4% increase from last year's broadcasts. Heading into Monday night’s UConn-Purdue final, TNT Sports and CBS were averaging 9.7 million for the men's tourney. https://t.co/QirB9bXqm0
The men’s tournament semifinals broadcasts on Saturday night had an average of 12.8 million viewers, a 4% increase from last year's broadcast. Heading into Monday night’s UConn-Purdue final, TNT Sports and CBS averaged 9.7 million for the men's tourney. https://t.co/pGOrHFwZiW
It has been fascinating to watch the impact of Caitlin Clark. It’s not just people watching the games or her being a celebrity. She has now elevated several other players and fans now follow storylines around them. Angel Reeves, Hailey Van Lith and many others and all of a…
From @TheAthletic: Caitlin Clark's last college game is over. Luckily, there’s no shortage of star talent around the country. Here are the 10 biggest stars who could take over (or re-take) the women’s game next season. https://t.co/SQl9hdW5k9
Iowa-UConn women's Final Four on ESPN (14.4m) slightly out-rated the men's Final Four games on TBS/TNT/tru. The South Carolina-NC State game was 7.2m. https://t.co/bJTW3YvjGP
🔥 With 3,951 points, Caitlin Clark graduates as the leading scorer in US college basketball history. 🧵Here's a thread on what’s next for the superstar from Iowa, as she prepares for the WNBA draft and a possible place at #Paris2024… @Paris2024 | @FIBA | @USABasketball |… https://t.co/E58Dng1gt7
Caitlin Clark is headed to the WNBA. Who will be the 2024-25 college basketball stars? https://t.co/BivHppebkB
The reality is next year's NCAA Tournament will not draw this number in the title game (and likely not the 2023 number). The viewership interest in Caitlin Clark was a unicorn. But this sport is a 🚀 — and they will retain people who sampled it for the first time. https://t.co/sdpSh8FhXa
The NCAA Men's Final Four averaged 12.84M viewers (+4% YOY) #Purdue v NC State averaged 11.45 million #UConn v Alabama averaged 14.18 million The numbers for last night's championship game have not been released yet. https://t.co/kUGuScyhVM
📢 Final women's hoops viewership is in! What a #NCAAWBB weekend in Cleveland 🏀 Most-watched #WFinalFour on RECORD 🏀 Sunday's finale scored 18.9M viewers 🏀 #BirdTaurasi delivered 1.4M viewers for Iowa-SC, 2nd most-watched college altcast EVER Details: https://t.co/wO7pe7KGGl https://t.co/mTipIFYtIm
With Caitlin Clark projected to go first overall in the WNBA Draft to the Fever, do you think they could win it all as soon as next season? 🤔 https://t.co/EVbxy36fD2
“You want to see Caitlin Clark try to beat a 37-0 team. You want to see South Carolina get their reward.” @RealSkipBayless on South Carolina-Iowa generating a record-breaking 18.7M viewers https://t.co/r4WgEauMgg
"Caitlin Clark is captivating and she drew America in. She lifted this Iowa team to heights it's never seen before." — @PaulPierce34 https://t.co/StxMtgddmR
WNBA Teams Are Already Moving To Bigger Arenas To Accommodate The Ticket Demand Of Playing Caitlin Clark https://t.co/IzPc7YEXly https://t.co/Nt4fKGCzT2
With Caitlin Clark presumably on the way, are you backing the Indiana Fever to make a run at the WNBA Championship? 🤔 https://t.co/t0iA6lSazR
The SPEED of growth for women's college basketball is just mind-boggling. Think about this... The 1-hour pregame show before the National Championship drew 2.9M viewers. Only one WCBB game drew more viewers than 2.9M viewers just three years ago.
A once in a generation talent, Caitlin Clark changed the game! Iowa is so proud. 🖤💛 https://t.co/RoNHu5wcW7
This seems like a huge W considering the record-smashing ratings for women's hoops. Wonder how much NASCAR would have been up if it didn't go against Caitlin Clark. https://t.co/4iO8BsUEeE
Men's Final Four ratings, viewership mixed; both games trail Iowa-UConn in the Women's Final Four. https://t.co/Or9HtFbmnA
Men's Final Four: Alabama/UConn: 14.117m (TBS: 6.568m, TNT: 6.391m, truTV: 1.158m) NC State/Purdue: 11.446m (TBS: 5.745m, TBS: 4.643, truTV: 1.058m)
"Caitlin Clark finished her four-year career at Iowa with 3,951 points, the most scored by anybody in NCAA Division I basketball history, male or female," writes @ricktelander on Caitlin Clark's scoring record requiring a deeper dive. https://t.co/4Hi6TEKIts
Caitlin Clark's last college game is over. Luckily, there’s no shortage of star talent around the country. @chadjennings22 and @sabreenajm take a look at the 10 biggest stars who could take over (or re-take) women’s college basketball next season ⤵️ https://t.co/Ny3cVL2vwD
Women’s NCAA title game was most watched basketball broadcast since 2019 https://t.co/UcUhuoId7d
An incredible Caitlin Clark stat surfaced that is embarrassing for the Iowa football program. She scored more points in a single season than Iowa scored in her four years of attending school at the program. CHECK IT OUT: https://t.co/wU8Q4MbYXf
Record-breaking NCAA women’s basketball championship ratings cement women's sports surge @axios https://t.co/pDnEEMTgCX
Women’s NCAA championship was most-watched basketball game — pro or college — since 2019 https://t.co/GR0mwdgtA4
The WNBA draft, possibly the Paris Olympics and more recognition at Iowa are in Caitlin Clark’s immediate future. https://t.co/fP3N2vaa1D
Official attendance for Purdue-UConn in Phoenix tonight: 74,423—the third-largest crowd in championship game history. https://t.co/ZpYv9KZuYw
The Phoenix Suns are now selling tickets against the Caitlin Clark and the Indiana Fever, even though Caitlin Clark hasn’t yet been drafted by the Indiana Fever. https://t.co/8jeQv2kBZF
Iowa vs. South Carolina Women’s National Championship Game Smashes Records with 18.7M Viewers — and Caitlin Clark Is Pumped! https://t.co/5vEw9WqrjY
Here's a little viewership info from past title games ahead of tonight's contest (Shoutout @AustinKarp for the data). Women's title between South Carolina and Iowa came in earlier today at 18.7 million on ESPN. Fascinated to see what the numbers are for Purdue-UConn. https://t.co/cDdTqzOKPk
How NCAA Women's Final record viewership stacks up to the men's https://t.co/qJiVJRJNHa
Iowa-South Carolina generates NFL-style audience for women's national championship https://t.co/vEYdWr3nm8
The NCAA Women’s College Basketball championship game delivered 18.7 million viewers for ESPN and ABC, capping a historic frame for women’s sports. “It’s incumbent on all of us to keep the incredible momentum going,” said ESPN chief Jimmy Pitaro. https://t.co/XKB2Fc3qXR
South Carolina-Iowa women's national championship basketball game broke betting records https://t.co/WLNNwERxIA
The Las Vegas Aces are moving their matchup against the Indiana Fever and potential No. 1 pick Caitlin Clark this upcoming season to T-Mobile Arena to accommodate 8K more seats. Teams are changing venues before she’s even drafted… 🤯 https://t.co/1CaLNOWKXq