The NCAA Men's Basketball Tournament has seen record-breaking viewership, with the opening round games averaging 8.3 million viewers, the most in tournament history. Saturday's games drew 10.8 million viewers, marking the most-watched first day of the Round of 32 in March Madness history.
Saturday's NCAA Tournament games averaged 10.8 million viewers across CBS, TBS, TNT and truTV, making it the most-watched first day of the second round ever. That brought the tournament average through Saturday's games up to 9.0 million viewers.
2024 NCAA Tournament averaging record viewership through first three days https://t.co/ZlmwpKHDKm https://t.co/KJ1njFZg4B
Saturday's NCAA Tournament games averaged 10.8 million viewers, making it the most-watched first day of the Round of 32 in March Madness history. Story: https://t.co/YZLgVVqjdI https://t.co/lFLUBIJ7u7
CBS Sports and TNT Sports Continue Record-Breaking Viewership for NCAA Men's Tournament https://t.co/xM9TEh7tnk
Through the first round of Men’s March Madness, games averaged a record 8.3 million viewers—the most in tournament history. https://t.co/4CUrJHeacW
NCAA Tournament ratings have gotten off to a flying start. ⏬ https://t.co/skczcERm1L
The Saddest Stats From Day 2, Round 1 Of The 2024 NCAA Men's Basketball Tournament https://t.co/SQVG0knhei https://t.co/nKOiapGzWP
We just had the most watched opening round of the NCAA Tournament ever. Tough break for all the talking heads who have spent the last month talking about the sport dying, it being a bad product, lack of stars etc. 😤😤 https://t.co/GBcHdYrBQC
TNT Sports and CBS Sports Deliver the Most-Watched NCAA Men's Tournament through the First Round 𝗘𝘃𝗲𝗿 https://t.co/kNjZmENxTo
Oakland's win over Kentucky drew an average 6.2 million viewers on CBS. That marks the largest audience for an opening round March Madness game in five years. https://t.co/N4B0pYxUZ7