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The NBA's media rights from Diamond Sports Group will return to the league after this season, leading to potential changes in local broadcasts. The league aims to create more buzz with its In-Season Tournament, but some feel the promotion is forced. The NBA is seeking more streaming, international expansion, and an end to blackouts in its next media rights deal. The league's top media executive predicts further changes in the media landscape over the next 5 years.
Think the media landscape has changed a lot in the past few decades? The NBA's top media executive thinks even more change is coming in the next 5 years. https://t.co/IeWCT9Y9tn
* More streaming. * A big international push. * No more blackouts. These are a few of the things the NBA wants from its next media deal. SBJ's media column: https://t.co/vju6LUYEDj
How is the NBA approaching its next media rights deal? The league's top media executive draws a road map. SBJ's media column: https://t.co/vju6LUYEDj
ICYMI: The NBA's desire to create more regular-season buzz with its In-Season Tournament is fine. But the league's relentless pushing of it as The Next Big Thing feels a bit forced. (The uber-bright courts aren't as bad in person, though.) In @TheAthletic: https://t.co/osHlz2RNjM
NBA rights from Diamond Sports Group will revert back to the league after this season, paving the way for a transformation in local broadcasts. ⤵️ https://t.co/aVHx9rQazg