The NBA is set to triple its earnings in the next media rights deal, with ESPN, Amazon, and NBC among the primary contenders. Warner Bros. Discovery (WBD) appears to be out of the running, and the idea of a fourth media rights package for WBD is reportedly dead. Instead, the NBA will hold back a smaller package for the WNBA, potentially to be sold to a media company like ION. This shift in negotiations could impact the future of popular NBA analysts such as Shaquille O'Neal, Charles Barkley, and Kenny Smith. Additionally, TNT's potential bid matching Amazon's could complicate the situation.
If you're hoping for the NBA to carve out a fourth package for TNT, don't get your hopes up. ⤵️ https://t.co/xVB9gYfz2x
Report: Fourth NBA media package ‘about as dead as it can be’ https://t.co/hBxTQ8AntY
The Varsity 1) It looks like the idea of a fourth package is about as dead as it can be. 2) The NBA will hold back a smaller package for WNBA to sell to a mediaco like ION. https://t.co/lQGb3hlvI2
The Varsity * It looks like the idea of a fourth package is about as dead as it can be. * The NBA will hold back a smaller package for WNBA to sell to a mediaco like ION. https://t.co/lQGb3hlvI2
Idea of NBA carving out a fourth media rights package for WBD is reportedly "dead," per @ourand_puck: https://t.co/0fgX2y2MyE
pretty interesting "non-update update" on NBA rights. I'd screen grab but I don't want Marchand on my doorstep belting out Taylor Swift tunes. Short version: 4th package very, very, very unlikely and it could be a big mess if TNT matches Amazon's bid. https://t.co/7srMOApDxz
The NBA is set to triple its earnings in the next media rights deal. What are the key steps to watch as negotiations conclude? With ESPN, Amazon, and NBC in the mix, WBD might be out. Where will Shaq, Charles, and Kenny go next? @TomFriendWriter 🎙️: https://t.co/V3EtXIb6Mq https://t.co/bKezRY1Hhq