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NBA Commissioner Adam Silver recently stated that young fans are not watching NBA games due to the decline of cable bundles. However, it appears that kids are still watching the games, just not paying for them. On NBA's Opening Night, the ratings hit a 9-year low and nearly a 15-year low. The league is now searching for its next TV rights deal. The amount networks or streamers pay for the rights to air games will impact the cost of cable or streaming subscriptions, regardless of whether viewers watch the games.
"How much networks or streamers pay for the rights to air games will, in turn, help determine how much you pay for cable or streaming subscriptions, even if you never watch a game." The latest from @asymmetricInfo: https://t.co/bLzP9opG8t
The NBA's Opening Night ratings were an unmitigated disaster, sinking to a 9-year low & nearly a 15-year low. Just in time for the league to search for its next TV rights deal Somehow though, Adam Silver thinks they'll get a big increase...based on what? https://t.co/Y8i16xMU0t
The NBA's Opening Night ratings were an unmitigated disaster, sinking to a 9-year low and nearly a 15-year low. Just in time for the league to search for its next TV rights deal Somehow though, Adam Silver thinks they'll get a big increase...based on what?… https://t.co/OUvbf3G3mh
NBA last night per @WBDSportsPR (across TNT, TNT streaming and Max): Lakers/Suns: 2.4M (up 8% vs last year's Clippers/Lakers) 76ers/Bucks: 2.1 million (up 29% vs last years's opening week Bucks/76ers telecast). The double-header was up 19% vs last year's double-header
Earlier this week Adam Silver said young fans aren't finding NBA games because of the demise of the cable bundle. @TyJohnsonNews says kids are finding the games... they're just not paying for them. https://t.co/1z592NRdMI https://t.co/3MUJifTfG1