In a notable move within Formula 1 sponsorship and branding, Mercedes has struck a deal with WhatsApp, leading to the replacement of the traditional radio communication button on their steering wheels with a button featuring the WhatsApp logo, as reported by SkySports. This change signifies a unique approach to logo placement in sports, focusing on one of the smallest yet most crucial components of the driver's equipment. The new button will be used by Mercedes drivers to communicate with their team during races, highlighting the integration of the WhatsApp brand into the very fabric of the team's operations.
Mercedes changed the radio button on their steering wheel to a WhatsApp button https://t.co/iBoFz5Xmlp
What if...that button on the @MercedesAMGF1 actually sent and received @WhatsApp messages during a race? We've let our imagination run wild π§΅β€΅οΈ https://t.co/JKcuaFNFqa
.@MercedesAMGF1 drivers will now use a button with the @WhatsApp logo on the steering wheel as the one they hit to communicate with the team radio, as part of the sides new sponsorship deal this season, per @SkySports. https://t.co/38MjhMRWja
One of the smallest, most unique logo placements in sports: As part of a deal with WhatsApp, the radio button on Mercedes F1 steering wheels will be replaced with the WhatsApp logo. https://t.co/Do3adDJ6Ya
I'm not sure why I'm getting F1 teams sending press releases to my work email, but I would like more of this please