Luka Doncic's No. 77 Lakers Jersey Tops NBA Sales, First International Player to Do So

36 posts • Grok (2)

Updated Apr 15, 2025, 11:11 AM

Luka Doncic has topped the NBA's jersey sales for the 2024-25 season, becoming the first international player to do so. His No. 77 Lakers jersey, following his trade from the Dallas Mavericks to the Los Angeles Lakers in February, led the league in sales. The NBA reported a 21% increase in jersey sales on NBAStore.com compared to the previous season, largely due to Doncic's move to the Lakers. This trade not only elevated his jersey sales but also positioned the Lakers as the top-selling team for merchandise during the season. Stephen Curry and LeBron James, who have dominated the jersey sales list for over a decade, placed second and third respectively. The top five in jersey sales were completed by Jayson Tatum of the Boston Celtics and Jalen Brunson of the New York Knicks. On NBA social and digital platforms, LeBron James led with 3.23 billion views, followed by Curry with 2.56 billion views, and Doncic with 1.82 billion views. The most-viewed play of the season was Ja Morant's acrobatic layups, which received 286 million views.

More breaking stories on DeepNewz — updated live.