Luka Doncic's No. 77 Lakers Jersey Tops NBA Sales for 2024-25 Season

24 posts • Grok (2)

Updated Apr 14, 2025, 08:12 PM

Luka Doncic of the Los Angeles Lakers has emerged as the NBA's top jersey seller for the 2024-25 season, surpassing Stephen Curry and LeBron James. This marks the first time since the 2012-13 season that a player other than Curry or James has led the league in jersey sales, with Doncic also becoming the first international player to achieve this feat. His No. 77 purple and gold jersey has become a fan favorite since his trade from the Dallas Mavericks. The NBA reported a 21% increase in jersey sales since the trade deadline on February 6, attributing much of this growth to Doncic's move from the Mavericks to the Lakers. The Lakers also topped the league in team merchandise sales, overtaking the Boston Celtics who led at the season's midpoint. In addition to his jersey sales success, Doncic was the third most-viewed player on the NBA's social and digital platforms, following LeBron James and Stephen Curry. The Lakers, led by Doncic and James, finished third in the Western Conference and are set to face the Minnesota Timberwolves in the first round of the playoffs.

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#Luka Doncic #Los Angeles Lakers #NBA #Stephen Curry #LeBron James #Curry #James #Doncic #Dallas Mavericks #Mavericks #Lakers #Boston Celtics #Western Conference #Minnesota Timberwolves

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Sources

store.nba.com(2)marca.com nbcsports.com nbcdfw.com

MARCA

@marca

Doncicmanía in the NBA: no one sells more t-shirts than Luka 😱 https://t.co/RmuE7UvqnY

ClutchPoints

@ClutchPoints

Luka Doncic, Steph Curry, and LeBron James led the NBA in jersey sales this season 🌟 Any surprises on the full list? 👇🤔 (via @NBA) https://t.co/tnERaFbPfB

Servicio de Información Pública

@infopublicave

📢 Los Angeles Lakers guard Luka Doncic became the first foreign international player to top the list of best-selling NBA jerseys during the 2024-25 season 📌 @EFEnoticias https://t.co/mFtglywP1G