LIV Golf took advantage of the PGA Tour's final round being postponed due to weather conditions, gaining the full stage for its first event of the 2024 season. The final round on Sunday attracted over 430K viewers, a significant increase from last year's 290K. The league's viewership saw an uptick, with expectations of surpassing the WM Phoenix Open in Las Vegas. There's a debate about LIV players' path back to the PGA Tour, with some, including Rory McIlroy, not acknowledging LIV Golf as the PGA Tour's adversary.
This idea being debated about LIV players being offered an inconsequential path back to the PGA Tour makes no sense. It feels like it's been lost on some, including Rory McIlroy, that LIV Golf is the PGA Tour's enemy. READ: https://t.co/6zuGJBJ0ys https://t.co/ECVLZC4tsd
From @golfodds on HTG just now: "I think we'll wind up writing more tickets on LIV than the PGA Tour with it being here [in Las Vegas] this week. We expect LIV to exceed [the WM Phoenix Open]."
With LIV having the golf stage to itself on Sunday it was inevitable the league would see an uptick in viewership. The ratings are in, and while they may not be overly significant, a boost is a boost. READ: https://t.co/WNZOpahGa4 https://t.co/rCDKPZYNYg
🚨📺⛳️ JUST IN: LIV GOLF’s final round on Sunday pulled over 430K viewers according to Nielsen ratings, an increase from the 290K they did last year. (Via @SportsTVRatings)
LIV Golf was given an opportunity on Sunday. So did it take advantage? https://t.co/CyQqo2zQU4 https://t.co/9Sr42OL2hF
From @TheAthletic: LIV Golf was given an opportunity on Sunday. The PGA Tour’s final round was pushed off due to weather conditions, giving LIV’s first event of the 2024 season the full stage. https://t.co/v5KDDSJVj5