The Black Friday game between the Dolphins and Jets garnered a 6.0/21 rating/share in NYC and a 9.1/29 in Miami on over-the-air affiliates. It also drew 9.6 million viewers on Amazon Prime Video, with a 3.24 rating in the 18-49 demo. Despite being the second-least watched Prime game this year, it was considered a decent result. The game's viewership was lower than any of the Thursday primetime games this season, with only Bears/Panthers on TNF having lower viewership. Amazon's approach to sports was discussed in the LightShed Podcast, Ep. 185 by @RichLightShed, @BrandoLightShed, and @WaltLightShed.
Black Friday football exemplified the lens that Amazon views sports through. $AMZN The LightShed Podcast, Ep. 185. With @BrandoLightShed and @WaltLightShed https://t.co/uYB6hVicZc
Amazon Prime's Black Friday game was the second-least watched Prime game this year- averaging 9.61 million viewers. Only Bears/Panthers on TNF had lower viewership (9.56 million) https://t.co/1JdrFFp1bm
Dolphins/Jets on Black Friday on Prime Video: 9.612M (3.24 in the 18-49 demo) #NFL
9.6 million for the Jets/Dolphins Black Friday game on Amazon. Opinions are subjective but I have that as a pretty decent result for a stinker of a game though it is lower than any of the Thursday primetime games this season where 9.8m for Jags/Saints is the season low.
9.6 million for the Jets/Dolphins Black Friday game on Amazon. Opinions are subjective but I have that as a pretty decent result for a stinker of a game though it is lower than any of the Thursday primetime games this season where 9.9m for Jags/Saints is the season low.
Full Black Friday Game (Dolphins/Jets) numbers not available yet, but on the over the air affiliates it did a 6.0/21 rating/share in NYC and a 9.1/29 in Miami. Top local markets for the Thanksgiving games: https://t.co/LLfCqTj3Re