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Deion Sanders, former NFL player and current head coach at Jackson State University, spoke to the media on Tuesday about his son, Shedeur Sanders, and his potential for a lucrative endorsement deal. Deion expressed his confusion and frustration over the fact that Shedeur does not yet have a watch deal under the new Name, Image, and Likeness (NIL) rules. He emphasized that Shedeur cannot continue to promote brands for free and needs to be compensated for his efforts. Deion has been actively promoting his son, including sharing his thoughts on Travis Hunter, another player. Deion also challenged Colorado players to prepare for life after football. The tweets also mentioned scenes from Deion's weekly radio show and praised his excellent speech. Additionally, there were comments from Michael Irvin and Skip Bayless, both suggesting that Shedeur's projected $4.8 million NIL deal is still undervalued and that his marketability should be considered beyond just wins on the field.
.@RealSkipBayless says Shedeur Sanders is "still underpaid" with his projected $4.8 NIL deal 👀 https://t.co/KciE6YgAdp
.@MichaelIrvin88 on Shedeur Sanders' projected $4.8M NIL deal: “It’s not all about wins, it’s about eye gate and how many people tune in to watch.” https://t.co/d45TIOxjAq
Excellent speech from Deion Sanders. https://t.co/HK37aov2Hu
scenes from Deion Sanders' weekly radio show https://t.co/WHf86ftEbd
How does Shedeur Sanders not have a watch deal? Deion Sanders is befuddled by the lack of NIL, ‘He can’t keep doing it for free’ Sanders is doing everything he can to promote the quarterback, thoughts on Travis Hunter return. https://t.co/HzHJ2TYESM
'What's the game plan?': Deion Sanders challenges Colorado players to prepare for life after football https://t.co/VOLxAxuSTl https://t.co/VOLxAxuSTl
How does Shedeur Sanders not have a watch deal? Deion Sanders is befuddled by the lack of NIL, ‘He can’t keep doing it for free’ Sanders is doing everything he can to promote the quarterback, with thoughts on Travis Hunter https://t.co/HzHJ2TYESM
Deion Sanders tells media members Tuesday his son is ready for a "lucrative" deal. https://t.co/HYQXczM4q6