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Comcast NBCUniversal Secures Olympic Media Rights Through 2036, Including Salt Lake City 2034 and 2036 Summer Games, in $3 Billion Deal

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Updated Mar 13, 2025, 07:17 PM

Comcast NBCUniversal has secured the U.S. media rights for the Olympic Games through 2036 in a $3 billion deal with the International Olympic Committee (IOC). The agreement extends NBC's coverage to include the 2034 Winter Olympics in Salt Lake City and the 2036 Summer Olympics, the host city for which has yet to be determined. The deal was the last major agreement under IOC President Thomas Bach's leadership, with his successor to be elected next week. The deal not only extends the media rights but also elevates Comcast from a media rights holder to a 'strategic partner' of the IOC. This new partnership will involve collaboration on broadcast infrastructure, in-venue distribution, and U.S. digital advertising, among other initiatives. It also includes expanded streaming rights for Peacock and promises 'innovative joint strategic initiatives and projects'. The agreement is seen as a major contribution to the long-term financial stability of the Olympic Movement. It comes at a time when live sports are increasingly critical to broadcasters' survival in the streaming age, with Comcast aiming to leverage the Olympics to drive subscriptions to its streaming service, Peacock.

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