Charlotte Hornets Partner with YouTube Star MrBeast for Jersey Patch Sponsorship, a First in NBA History

The Charlotte Hornets have partnered with YouTube star MrBeast for a jersey patch sponsorship deal. The Hornets will be featuring MrBeast's Feastables logo on their jerseys this season. This partnership marks the first time a creator-led brand has become a jersey patch sponsor for an NBA franchise. MrBeast's Feastables brand has a valuation of $50 million and was launched in January 2022, with sales of $10 million in the first three months. The deal has been described as a significant change in the landscape of sponsorships, as it involves an influencer and an NBA team. The announcement has generated surprise and excitement among fans and the sports community.