The 2024 Masters golf tournament, featuring Scottie Scheffler's four-shot victory, experienced a significant drop in viewership on CBS. The final round averaged 9.589 million viewers, marking a 20% decrease from the previous year's 12.058 million and was the second-largest viewership deficit of the season. This year's viewership was the lowest since 2021, which had 9.450 million viewers for Hideki Matsuyama's win. The broadcast peaked at 12.6 million viewers, but still reflected a decline attributed to a lack of the previous year's Easter Sunday audience boost.
Masters viewership slides as Scottie Scheffler cruises to victory https://t.co/A6cih48aXW https://t.co/6cxyxd1bch
The final round of the 2024 Masters averaged 9.6 million viewers on CBS and peaked at 12 million—its smallest audience since 2021. Does golf TV have a Scottie Scheffler problem? @MMcCarthyREV's analysis ⬇️
CBS had its least-watched final round of the Masters since 2021, averaging 9.6 million viewers on Sunday as Scottie Scheffler won by 4 strokes. Down 21% from last year, which had benefit of a big Easter Sunday out-of-home audience boost. Sunday peaked at 12.6 million viewers
Golf viewership continues to drop: CBS drew 9.589M viewers for the final round of the Masters on Sunday, down 20% from last year. Scottie Scheffler's four-shot win was the second-largest deficit of the season. Lowest final round since 2021 (9.450M for Hideki Matsuyama's win) https://t.co/gZsrJ1ZUam
Final round of 2024 The Masters on CBS averaged 9.589m, down 20% from last year's final round that averaged 12.058m.