The final round of The Masters in 2024 experienced a significant decline in viewership, with CBS reporting an average of 9.589 million viewers, marking a 20% decrease from the previous year's 12.058 million. This downturn represents the lowest viewership since 2021. Comparatively, the women's basketball title game on the same weekend drew significantly higher viewership, with 18.9 million viewers. The Masters' second round also saw a viewership of 3.683 million, slightly lower than the 3.883 million in 2022 but higher than the previous year affected by rain. Scottie Scheffler's four-shot win marked the second-largest deficit of the season.
The final round of the Masters fell flat with viewers last weekend 📉 (via @paulsen_smw) https://t.co/CVHah10vzV
Masters viewership slides as Scottie Scheffler cruises to victory https://t.co/A6cih48aXW https://t.co/6cxyxd1bch
The final round of the 2024 Masters averaged 9.6 million viewers on CBS and peaked at 12 million—its smallest audience since 2021. Does golf TV have a Scottie Scheffler problem? @MMcCarthyREV's analysis ⬇️
Ratings for the final round of the Masters took a significant hit compared to last year's broadcast. Scottie Scheffler's win in 2022 also drew in more viewers than his win on Sunday. There are two logical explanations as to why that's the case. READ: https://t.co/vSeezsQRvX https://t.co/i7iUCrzY8D
Final round of the Masters falls back under the 10M mark, topping only the COVID-era years of 2020 and 2021 as the least-watched in more than three decades. Final round audience -20%, but that is because of last year's Easter-fueled out-of-home boost: https://t.co/4fFheQkDGj
Exactly a week earlier on ABC, Caitlin Clark and Iowa-South Carolina averaged almost double the viewership of the Masters’ final round: 18.9 million. https://t.co/Ifeu6gc78g
CBS had its least-watched final round of the Masters since 2021, averaging 9.6 million viewers on Sunday as Scottie Scheffler won by 4 strokes. Down 21% from last year, which had benefit of a big Easter Sunday out-of-home audience boost. Sunday peaked at 12.6 million viewers
Women's basketball title game: 18.9 million viewers. Final round of The Masters: 9.6 million viewers (via @SportsTVRatings) Would love to see golf use Dawn Staley, Kamilla Cardoso and Caitlin Clark next year to help out with the viewership.
🚨📺📉 #RATINGS DROP — CBS reports 9.589M for final round viewership of The Masters, a 20% drop from last year and the lowest rated Masters since Hideki’s win in 2021. (Via @JoshACarpenter) https://t.co/51AT71hPul
Golf viewership continues to drop: CBS drew 9.589M viewers for the final round of the Masters on Sunday, down 20% from last year. Scottie Scheffler's four-shot win was the second-largest deficit of the season. Lowest final round since 2021 (9.450M for Hideki Matsuyama's win) https://t.co/gZsrJ1ZUam
Final round of 2024 The Masters on CBS averaged 9.589m, down 20% from last year's final round that averaged 12.058m.
Friday ESPN coverage of The Masters 2nd round: 3.683m. Way up from last year's 2nd round, when it rained and play was ultimately suspended, but slightly behind 2022 (3.883m)