NBC secured the rights to broadcast the Premier League in the U.S. in 2013, overcoming initial doubts from club owners. The deal quintupled to $450/year over a decade. Celebrities like Anne Hathaway and JJ Watt now boost growth. There are talks of playing a 39th Premier League game in the USA.
Is the Premier League sleepwalking into chaos? The world's best-known league is a cultural powerhouse contributing billions to the economy, but away from the hype the political winds are changing, writes @hellierd https://t.co/4Ilt8JvQKZ via @business
Games abroad? Game's gone. Why everyone from English fans to the new Independent Regulator will resist Premier League matches being played in the USA. Piece https://t.co/06XTxqaYNU @SubstackInc https://t.co/KaDQAJWxOz
The English Premier League is a big spending competition with global reach, but owners and politicians are railing against how it’s managed https://t.co/zwNlkMHOE0
Premier League in talks with major broadcaster to play 39th game in USA 16 years after controversial plans failed https://t.co/8PR25VFC0y
Interesting couple of things: NBC exec Miller says in here how liberalisation of sports betting in US is an engagement/audience driver even for smaller PL games… and another similar detail: fantasy PL managers up 40% in US since 2023…. Shows new ways people enter sports now… https://t.co/baBhwwGk8L
Follows comments by Casey Wasserman (LA2028 Olympics chief + own of leading sports/entertainment agency) that PL matches will be played in US in next 10 years. PL say it's not even being talked about. Pressure will build though. https://t.co/hMFN0VT6s5
I went behind scenes @NBCSportsSoccer to tell the story of how the Premier League’s rights in the US quintupled to $450/yr over past decade & the secrets of their coverage. And how celebrities like Anne Hathaway & JJ Watt now turbocharge growth. https://t.co/iStPv7hbWj
"We do not want to be the network of soccer. We want to be the network of the Premier League." NBC overcame scepticism from club owners to strike a deal in 2013 and have driven Premier League coverage in the U.S. ever since. @AdamCrafton_ goes behind the scenes ⬇️