Adidas, after projecting a $542.3M profit in 2024 following a $63M loss in 2023, faces challenges as top markets report low sales and high inventory levels. Germany ends its 70-year partnership with Adidas in favor of Nike, sparking a debate on patriotism and identity.
Adidas is probably ready for this month to be over Last week: - Reports annual loss for the first time in 30 years This week: - Loses German national team to Nike after 70 years https://t.co/7963NCQXot
The German Football Association's decision to switch kit suppliers from Adidas to US rival Nike has sparked a heated discussion. https://t.co/rqPCKRoZ33
Germany x Nike and Italy x Adidas, just feels so wrong https://t.co/50Op8SXCWI
🇩🇪 "Unpatriotic" row brewing in Germany after €100m per year kit decision ✍️ @alansmith90 https://t.co/9OlyWpkT3c
Berlin says German FA lacks ‘patriotism’ for dropping Adidas https://t.co/XfmGxHrETo
Germany’s Minister for the Economy Robert Habeck on Adidas to Nike switch (DPA) “I can scarcely imagine the Germany shirt without the 3 stripes. For me, Adidas & black, red & gold always belonged together, a piece of German identity. I would have preferred more local patriotism.”
Germany end 70-year Adidas partnership in favour of new kit supplier as furious fans say 'that's not right man' https://t.co/Yb1rXIiRRR
Just when the tide was about to settle @Adidas projected a $542.3M profit in 2024 after a $63M loss in 2023, things are taking a turn for the worse. Top markets are registering incredibly low sales with high levels of inventory. 🔗 for more @CultureBanx https://t.co/IhSUXe0RsM https://t.co/tF1Eplu1CR