The NBA has announced its first-ever wine partnership, facilitated by master sommelier Michael Jordan, with two prominent California-based wineries, including Kendall-Jackson. This groundbreaking deal traces its origins back to the NBA bubble in 2020. The partnership is expected to help the wine industry, particularly Kendall-Jackson, engage with a younger demographic. This move comes as professional basketball players have become increasingly recognized as advocates for the wine world, earning the NBA the nickname 'the Wine League.'
The NBA could help Kendall-Jackson — and the wine industry at large — engage younger drinkers. https://t.co/j4SmLrBs9J
In recent years, the wine world has gained an unlikely group of advocates: professional basketball players. Now the NBA has partnered with two of California’s most recognizable wineries. https://t.co/d2MHeasZow
The NBA has partnered with two of California’s most recognizable wineries. https://t.co/JLioAANfcm
The NBA is nicknamed “the Wine League” for good reason. https://t.co/yIjDxCWpnN
The NBA could help Kendall-Jackson — and the wine industry at large — engage younger drinkers. https://t.co/Xj3w4frt1v
NEW: Thanks to an assist from a master sommelier named, yes, Michael Jordan, the NBA is entering into its first-ever wine partnership. More details about the deal with a pair of California-based wineries -- and how it traces back to the NBA bubble in 2020: https://t.co/VgFb21AfLe
This winery has been around for 15 years, but it's only just now opening a tasting room for the first time. https://t.co/0kdhH8lbB2
Tessier Winery, a playful, unconventional wine brand, is opening a new tasting room in Berkeley in the space formerly occupied by Vinca Minor Wines. https://t.co/dAWv0l7yq5