NASCAR has offered a midseason package of 10 races to streaming companies and is considering a deal where both Amazon and Turner would split it. The NASCAR Cup Series will partner with FOX, Amazon’s Prime Video, TNT Sports, and NBC beginning in 2025. Amazon's sports executive, Jay Marine, expressed the company's commitment to invest in NASCAR. The new media rights deals are reported to be worth nearly $8 billion for seven years.
Nascar Revs Up TV, Streaming Deals Worth Nearly $8 Billion for seven years. https://t.co/kwFKWOByLr
NASCAR's new, extended TV package indicates health but more important, the reach to other networks and streaming TV - which is important. Other sports realize streaming is now and the future. After all, how many of us pay for more than one such service? #nascar.
FOX Sports CEO Eric Shanks speaks on the new NASCAR media rights deal, which will include existing media partners FOX Sports and NBC Sports and add Amazon and Warner Brothers Discovery to those airing Cup telecasts. https://t.co/Ve63heUUzG
.@Amazon's @PrimeVideo confirms that it's getting into business with @NASCAR for the first time. 🗨: "NASCAR Cup Series racing is an iconic American tradition, and it will be a sensational addition to the lineup of premium live sports on Prime Video.” https://t.co/wzYJvVKdvQ
#NASCAR … Jay Marine, Prime Video Vice President and Global Head of Sports, on why Amazon Prime wanted to stream Cup practice and qualifying for most of the first half of the season starting in 2025 https://t.co/RD3pFWWeij
#NASCAR President Steve Phelps on the trade-off of having fewer races on broadcast TV vs. streaming component in media rights deal that begins in 2025. https://t.co/NcWF3Jf76R
Amazon inks new deal with NASCAR, bolstering sports streaming portfolio https://t.co/8IgG5qbkxz
George Kliavkoff reading NASCAR got $1.1 billion a year in their new media rights deals: https://t.co/eh4sU7JWsq
“We want to meet race fans where the are,” says @stevephelps of the 2025 broadcast partners. And adds “this group” gives #NASCAR the best opportunity to do that… https://t.co/1KRHeftUFi
The best teams. The best drivers. The best moments. Beginning in 2025, NASCAR will partner with FOX, Amazon’s Prime Video, TNT Sports and NBC to bring you the NASCAR Cup Series! https://t.co/e1oXKGOfc8
Seven more years of @NASCAR and @NBCSports! Learn more: https://t.co/LFiYnLuxXT https://t.co/Otek0KGDR1
.@Amazon sports executive Jay Marine: "We're going to invest and put the resources of the company behind it to help grow [@NASCAR]. If you look at what we've done with ‘Thursday Night Football’ ... the unique reach we provide is going to be really helpful."https://t.co/gOQbY0sF7U
.@StevePhelps: "The opportunity to really have broadcast, cable and streaming, we think it’s an important thing for the next seven years. It signifies to the sports world, to the sponsors, to everyone, that NASCAR is clearly a Tier 1 property." https://t.co/eANnOGymgw
NASCAR President Steve Phelps discussed a number of topics as a guest on the first day of Race Industry Week. You can watch the conversation beginning at the 11:40 mark. https://t.co/OKzndvPo7N
.@NASCAR has offered a midseason package of 10 races to streaming companies and been considering a deal where both Amazon and Turner would split it, ahead of a possible announcement this week. https://t.co/zCBXgzTQvG https://t.co/y7ABbvpe8J