NASCAR has secured new media deals with Amazon, Warner Bros, Fox, and NBC, bringing a significant cash influx of $7.7 billion starting in 2025. The deal will revolutionize how fans watch Cup Series races, with some airing exclusively on a streaming service for the first time. Additionally, NASCAR has opened a new 58,000 square foot production facility, offering opportunities for behind-the-scenes videos and documentaries.
With NASCAR opening its new 58,000 square foot production facility, there are countless opportunities for content. Behind the scenes videos and more docs are on the table, explains @NASCAR SVP of Media and Productions Brian Herbst. https://t.co/eaWcvmCG2Y
NASCAR's new $7.7 billion media rights deal starts in 2025 and will change how fans watch Cup Series races. My latest for @TheAthletic on the deal that includes some Cup Series races airing exclusively on a streaming service for the first time. https://t.co/Hii7BGQykU
Under NASCAR's new media rights deal, any idea exactly on the specific races Fox, NBC, Amazon and Warner Bros. will carry? Why did NASCAR emphasize aligning itself with streaming services? How will longtime NASCAR fans likely react to this news? https://t.co/Hii7BGQykU
Amazon Grabs More Live Sports Rights With NASCAR Deal. $AMZN https://t.co/hRhaYzMQcP
NASCAR's new media deals are here with new partners and a huge new influx of cash. ⬇️ https://t.co/aR4w2QsEFR