Lewis Hamilton, one of Formula 1's most celebrated drivers, is set to join Ferrari in 2025 after signing a £100 million deal. The move, which has been a topic of secret discussions for some time, was hinted at by Pierre Gasly and acknowledged by current Ferrari driver Carlos Sainz. In the wake of Hamilton's signing, Ferrari has announced a multi-year partnership with Florida-based energy drink brand Celsius, expanding the deal to a global status. The partnership with Celsius, which was previously activated only around F1's U.S. races, comes as the brand is also expanding its market to Canada, the U.K., and Ireland.
Lewis Hamilton, one of #F1’s most celebrated drivers of all-time, is joining its most feted and romantic team, Ferrari. Time to unravel how this biggest of ‘silly season’ shocks came to fruition 👇 https://t.co/cdLhzdj9GL
.@CelsiusOfficial is expanding its deal with @ScuderiaFerrari to global status in 2024 after the energy drink company activated only around F1's U.S. races last year. 🔲 Celsius, based in Florida, recently announced that it will start selling cans in Canada, the U.K. + Ireland. https://t.co/hebILoPekd
CELSIUS® Signs Global Energy Drink Partnership with Scuderia Ferrari https://t.co/67UW0OUr9I via @YahooFinance
.@CelsiusOfficial will continue to energize Scuderia Ferrari on and off the track 💪 We're pleased to announce the renewal and expansion of the partnership with Celsius Holdings, Inc. to global Team Partner 👊
Ferrari have agreed a multi-year partnership with energy drink brand Celsius in one of the first deals announced since the signing of Lewis Hamilton for 2025 👀 Are you team Monster, Red Bull or Celsius? ⚡️ #F1 #Ferrari https://t.co/Agi1WaqkbF
The Ferrari #F1 team has agreed a multi-year partnership with energy drink brand Celsius in one of the first deals announced since the signing of Lewis Hamilton for 2025 ⬇️ https://t.co/IN1b1RZAei
The Ferrari #F1 team has agreed a multi-year partnership with energy drink brand Celsius 🧃 This is one of the first deals announced since the signing of Lewis Hamilton for 2025. https://t.co/NODeBrc6Vt
Lewis Hamilton revealed plans to join Ferrari in 2015 in Tokyo bar... years before F1 legend signed £100million deal https://t.co/wrYBXrZ2yF https://t.co/wrYBXrZ2yF
Carlos Sainz makes feelings clear on being replaced by Lewis Hamilton at Ferrari - 'I already knew' https://t.co/I7bEhHjgru
Lewis Hamilton’s discussions to join Ferrari’s #F1 team in 2025 were “kept secret” for a while reckons Pierre Gasly, who says he knew talks were underway ⬇️ https://t.co/pBxmXu778S